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EXCLUSIVE: As Seen On TV Announces Strategic Inventor Partnerships

21 Aug, 2013 By: Thomas Haire

Company to provide category-leading platform for inventors and entrepreneurs with Lightning Launch and Invention Home.

CLEARWATER, Fla. – Response Magazine reports that As Seen On TV Inc. (OTCQB: ASTV), a leading multi-platform product marketing company and online shopping destination, announced a strategic partnership this morning with Lightning Launch, a prominent direct response product company, and Invention Home, a leading product development and marketing company for inventors and entrepreneurs.

Under the arrangement, As Seen On TV will significantly increase its participation in new product origination and licensing in the direct response and As Seen On TV product categories. The three partners will assist inventors to refine their concepts, produce prototypes, develop manufacturing details and negotiate licensing arrangements for the direct response, live shopping and mass-market retail channels.

“This new partnership exemplifies the category-leading platform we are building at As Seen On TV,” said Kevin Harrington, Chairman and Founder of As Seen On TV. “We now work with inventors every step of the way, from feedback on early submissions, to guidance through development and license negotiations. We will even test the market for products through our soon to be launched crowdfunding platform.”

Lightning Launch was created by the marketers of the top-selling SeatPets, traveling stuffed animals for kids that attach directly to the seatbelt. Based on their experiences – and in conjunction with As Seen On TV – Lightning Launch created a framework to vet new products in a category now valued at $150 billion in retail sales each year. “We’re excited about the opportunity to partner with Kevin Harrington and all of the inventors and entrepreneurs who appreciate his experience transforming ideas into retail success,” said Michael Noll, CEO of Lightning Launch. “In the process, Kevin has made hundreds of inventors famous and wealthy. Together we will help inventors navigate the foggy and often perilous space from a great idea to the retail shelf.”

“As Seen On TV receives thousands of creative ideas each year from ingenious inventors and entrepreneurs. We’ve received well over 2,000 submissions through alone. Our two new partners will help us scale effectively and develop a unique portfolio of licensed products in the direct response and As Seen On TV categories”, said Ronald C. Pruett, Jr., CEO of As Seen On TV.

InventionHome has been helping every day inventors for the past 10 years with a standard of excellence in product and invention licensing. The company has made it possible for inventors worldwide to connect with companies across the United States seeking new innovations. InventionHome works with thousands of companies across many product categories including direct response and As Seen On TV. “This is a great time to expand our relationship with As Seen On TV, which will enable us to provide even more opportunities to inventors and their creative ideas,” said Russell Williams, President of Invention Home. “I look forward to collaborating with both companies to help bring more great products to market, and ultimately turn them into best-sellers.”

As Seen On TV, Lightning Launch and Invention Home are already working on numerous products together. The partners will also collaborate with other select partners in the direct response category and corporate arena to bring successful consumer products to market quickly and effectively. 

Inventors and entrepreneurs can submit their products at For more information on As Seen on TV’s upcoming crowdfunding platform, please visit

About the Author: Thomas Haire

Thomas Haire

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