Direct Response Marketing

DVR Ownership Doubles During Past 5 Years

16 Jan, 2013 By: Doug McPherson

---

DURHAM, N.H. – Just more than half of households in the U.S. subscribing to a multi-channel video service have a digital video recorder (DVR), compared to only 4 percent of TV households that do not subscribe to a multi-channel video service, says consumer research firm Leichtman Research Group (LRG). What’s more, 43 percent of all households with a DVR now have a recorder on more than one TV set. About 20 percent of all TV households now have a DVR on more than one TV set, an increase from 6 percent five years ago.

Bruce Leichtman, LRG president, says the percentage of all TV households in the U.S. with a DVR has doubled during the past five years, and by expanding to more TV sets in the home, consumers are increasingly integrating DVR, video-on-demand (VOD) and on-demand TV viewing into their TV viewing patterns.

Netflix subscribers who subscribe to a multi-channel video service increased to 51 percent this year vs. 43 percent last year (and 40 percent in 2010).

Additional findings include:

• 71 percent of telco video subscribers, 63 percent of satellite subscribers and 42 percent of cable subscribers have a DVR
• 81 percent with a DVR on more than one TV set rate the service 8-10 (10 being excellent), compared to 73 percent with a DVR on just one TV set
• 70 percent of all digital cable subscribers have used VOD, compared to 58 percent in 2007 and 25 percent in 2004
• 59 percent of digital cable subscribers and 64 percent of Telco video subscribers used on-demand in the past month
• 68 percent of VOD users who also have a DVR strongly agree that their TV service is better because they have both VOD and DVR
• 26 percent of Netflix Instant subscribers watch daily, and 59 percent watch weekly
• 79 percent of Netflix Instant users use it to watch movies and TV shows on a TV set
   

Bookmark it: digg del.icio.us technorati yahoo facebook twitter