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Direct Response Marketing

DRMA Announces Top Nominees for 2012 Marketer of the Year Award

8 Aug, 2012 By: Thomas Haire


SANTA ANA, Calif. – The Direct Response Marketing Alliance (DRMA) and Response Magazine are proud to announce the top nominees for the Fourth Annual DRMA Marketer of the Year Award.

Last year’s winner – Hearthware Inc. – returns to the competition, joining 16 other companies with spectacular success stories: BJ Global Direct, Bosley, GAIAM, Hampton Direct, IBC/Modern Media, ICON Health & Fitness, Ideal Living, Ideavillage Products Corp., LifeBrands Inc., Masterbuilt, Positec Tool Corp., SENSA Products LLC, Space Bag, Thane Direct, Torstar Media Group Television and Tristar Products.

“We’re thrilled to have the very best marketers in the direct response space as part of the Fourth Annual DRMA Marketer of the Year competition,” says John Yarrington, publisher of Response and co-founder of the DRMA. “After allowing our Response Advisory Board to enter the initial nominees, these companies have stepped up to the plate and shown what industry leadership truly is. Not only that, but it’s a real thrill to have all three finalists back from 2011.”

The prestigious award recognizes the outstanding performance, accomplishments and innovation of a marketing company in the direct response industry. Previous winners include Hearthware (2011), Your Baby Can LLC (2010) and Allstar Marketing (2009). This year’s winner will be determined by an industry-wide E-mail vote. Third-party independent online election company Balloteer will contact DRMA members along with other industry leaders to take part in the balloting, which begins August 13. The finalists and winner will be announced during a special event on Wednesday, Sept. 12, at the luxurious Chateau Rooftop, the club located outdoors directly underneath the Eiffel Tower at the Paris Las Vegas resort.

Chateau combines classic French opulence with modern eclectic style, offering a sophisticated and unparalleled nightlife experience. The club’s indoor facility hosted last year’s Marketer of the Year event, but its new Rooftop club promises an even more exciting experience for partygoers who want to network in the shadow of the Eiffel Tower, with a bird’s-eye view of Bellagio’s famous fountains.

The event – sponsored by Dial 800, LifeBrands Inc., OrderMotion, REVShare, Williams Worldwide TV and West Direct – will begin at 9 p.m. on Wednesday, Sept. 12, and will include cocktails, networking and the awards ceremony. All DRMA members and guests must RSVP by Sept. 4. Go here to RSVP.


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