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DRMA Announces Drive to Support Amber Golden Education Fund in Honor of Industry Legend Ray Golden

29 Feb, 2012 By: Thomas Haire

SANTA ANA, Calif. – In recent months, direct response industry legend Ray Golden has been fighting a battle against lung cancer. Just a week ago, he was moved into hospice care. In honor of his years of service to the DR business and the legions of friends he made in our world, Response and the Direct Response Marketing Alliance (DRMA) are making Golden’s final wish our DRMA Cares project between today and Response Expo 2012: building support for the Amber Golden Education Fund.

Just two months ago, Golden announced the formation of this special educational fund for his daughter Amber. She has gone through five heart surgeries in her young life and is now in her third year of pursuing a nursing degree in order to give back to those who have helped her and others. Continuing her education to completion is likely to cost more than $50,000.

“Ray and I grew up shoulder to shoulder in this industry, and he's an example of why it has always felt like family to me,” says longtime industry leader Rick Petry. “Like many of the best relationships, we see each other periodically, but are able to immediately re-engage. Now that one of our own is in need, and frankly, Ray could be any one of us, I know it will buoy his spirits tremendously if we can come together and help fulfill his final dream.”

You have many different outlets to help the cause:
• Attendees of the DRMA Chicago Reception on March 12, during the International Home + Housewares Show, will be able to donate on site.
• There will also be a donation station on site at the Hilton San Diego Bayfront during Response Expo 2012, May 15-17.
• At the Response Expo Golf Tournament on May 15, the DRMA will sponsor a “mulligan hole,” where players can pay $20 to take a mulligan. All proceeds will go directly to the Amber Golden Education Fund
• And you can always donate directly by sending a check payable to the Amber Golden Education Fund c/o Wells Fargo Bank N.A., P.O. Box 3408, Omaha, NE 68103.

If you have any questions or would like to become further involved in the DRMA Cares drive for the Amber Golden Education Fund, please contact John Yarrington at or Thomas Haire at

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