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Direct Response Marketing

DMA in DC Connects Industry, Government Leaders on March 26-27

22 Feb, 2012 By: Thomas Haire


WASHINGTON – The Direct Marketing Association (DMA) will host “DMA in DC 2012” on March 26-27, allowing marketers to take a deep dive on critical policy issues facing them. The two-day event, presented by Venable LLP and sponsored by Response Magazine (among others), will feature an evening keynote by U.S. Representative Mary Bono Mack (R-CA) on March 26, as well as visits to congressional offices on March 27.

“Washington can make or break your business. The smart executive knows that policy and politics can impact your bottom line as much as any campaign tweak or budget reallocation,” says Linda Woolley, the DMA's executive vice president of Washington operations. “At DMA in DC 2012, the marketing community has a unique opportunity to engage in intimate conversations with key policymakers shaping the business landscape, and to walk away with insight into the future of one-to-one marketing and tools to take advantage of 'big data' without ending up in regulators' crosshairs.”

John Yarrington, publisher of Response, adds, “We’re thrilled to sponsor the DMA in DC 2012 event and partner with the leaders in government affairs and regulatory work across the world of direct response marketing. For years, the DMA has carried the torch for marketers in Washington, and this event allows those marketers a great opportunity to hear from top regulatory leaders and meet with members of Congress to get a true view of the landscape in Washington. Only by working with the most influential association in our space can we hope to reach the right regulatory bodies and leaders to discuss the right topics so that marketers can change the atmosphere in which business is conducted.”

The intimate, invite-only event (space is limited to 100 attendees, with pricing ranging from $199 for a conference-only badge for DMA members to $999 for conference and dinner for non-members) also will feature speakers from the Federal Trade Commission (FTC), Federal Communications Commission (FCC), National Association of Attorneys General, the United States Postal Service, the DMA and more during a full day of roundtable and breakout sessions at Venable’s offices on March 26.

For a limited time, subscribers to Response’s print or digital publications are eligible to register and receive the DMA member rate. When you visit: www.newdma.org/dma-in-dc, use discount code DCFDD to get the special rate.


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