Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in

Direct Response Marketing

Dish Debuts Social App, Pushes Viewers to Hopper

5 Jun, 2013 By: Doug McPherson

ENGLEWOOD, Colo. – Dish Network has started a social media app connected to its Hopper DVR unit that lets viewers watch TV shows and follow social media posts on the same screen.

Jimshade Chaudhari, director of product marketing and management at Dish, says the app makes it easier for consumers to follow social conversations and post in real-time without leaving their TV screens. The social app can access up to four Twitter and four Facebook accounts.

It includes a “Now Watching” feature that shows the Twitter feed relevant to the show or channel a user is currently watching. The "My Twitter" feature displays a user’s personal Twitter feed with full Twitter functionality, including the ability to “favorite” a tweet, reply to a tweet, retweet a post and create a new tweet. And the "My Facebook" feature shows the user’s personal Facebook feed and also allows users to post a status update.

The app also has a "data bar" at the bottom of a TV screen where users can see the top areas in the country where people are tweeting; a program’s "sentiment" rating; and the percentage of those who are tweeting by gender and frequency.

Dish has also unveiled a “Dish Anywhere” mobile app that lets consumers follow and post on Twitter and Facebook about shows they are viewing. There is also a Dish Explorer – a second-screen app, that lets customers track Twitter posts of fans of programs they’re watching.

Add Comment

©2017 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals