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Direct Response Marketing

Digital Ad Revenue Hits $42.8 Billion in 2013, up in 1Q 2014

18 Jun, 2014 By: Doug McPherson


NEW YORK – The Interactive Advertising Bureau (IAB) reports that fourth-quarter 2013 digital ad revenues hit $12.1 billion, and full-year revenues were $42.8 billion, beating broadcast TV (though not TV in total) for the first time.

The 2013 numbers grew by 17 percent over 2012. Last year the IAB reported $36.6 billion in full year ad revenue.

Other findings:

  • Digital ad revenues for the first quarter of 2014 in the U.S market hit $11.6 billion – 19-percent growth over 2013’s first quarter of $9.8 billion.
  • Mobile ad revenue in the same timeframe hit nearly $7.1 billion, doubling from last year’s $3.4 billion.
  • Mobile now represents 17 percent of the total, up from 9 percent last year.
  • Digital video also grew significantly to reach nearly $3 billion.
  • Search, which continued to be the largest single category of online advertising, saw revenues of $18.4 billion or 43 percent of total 2013 revenue.
  • Retailers were the largest single category of online advertisers, spending 21 percent of total online ad dollars in 2013. That was followed by the financial services and automotive categories.

Revenues continue to be concentrated among the top publishers/networks. The IAB said that the top 10 received 71 percent of total fourth-quarter 2013 digital ad revenue.


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