Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in

Direct Response Marketing

comScore to Measure OTT Viewing; Amazon, Hulu, Netflix, YouTube Included

17 May, 2017 By: Doug McPherson

RESTON, Va. – Media research company comScore reports it will be offering a new viewing metric for dozens of over-the-top (OTT) content providers on TV screens including Netflix, Amazon, Hulu, and YouTube.

According to Fierce Cable, comScore is promising viewership data via a service called OTT Intelligence. The data is gathered through comScore’s Total Home Panel, a platform that has access to audience statistics based on approximately 12,500 households and 150,000 active devices.

Subscribers to OTT Intelligence will have access to metrics including household reach, audience size, and usage for the aforementioned streaming services as well as YouTube. The company said the data can be segmented for cord-cutting and cord-never homes, as well as those with a cable or satellite subscriptions.

Streaming services like Netflix and Amazon occasionally provide updates about their total number of subscribers, but they’re traditionally far more vague when it comes to releasing viewership data for their original content.

Nielsen revealed some viewership figures for Netflix series last year by partnering with studios, including Sony and Lionsgate. According to Media Life, the data showed that series like Orange Is the New Black posted ratings similar to those of HBO’s most-watched series. The data also showed that Netflix generally delivers a younger age demo than the audience watching linear TV.

Add Comment

©2017 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals