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Computer-based Video Consumption Rivaling Traditional TV, Nielsen Reports

13 Jun, 2012 By: Jackie Jones

NEW YORK – Watching video content on computers has become just as common as watching video content on television among online consumers, according to Nielsen Co.’s latest global survey on multiscreen media usage.

Eighty-four percent of Internet users said they have watched video content at home on a computer, while 83 percent reported watching video content on a TV, at least once a month, according to Nielsen’s “Global Online Consumers and Multi-Screen Media Today and Tomorrow” report. In contrast, more online consumers reported watching video content on TV (90 percent) than on a computer (86 percent) in a month-long period in 2010.

“The convenience of mobile connectivity has revolutionized how people are engaging with digital content and each other around the world,” said Dounia Turrill, senior video president of client insights at Nielsen. “With the growth of smartphones, mobile video consumption is on the rise for entertainment content, particularly in emerging markets where many consumers leapfrog home Internet altogether in favor of the all-in-one smartphone.”

Seventy-four percent of global respondents reported watching video via the Internet on any device, up four points since 2010, and more than half of global online consumers (56 percent) said they watched video on a mobile phone at least once a month and 28 percent at least once a day.

“Innovations in technology, a multitude of connected devices and evolutions in media distribution landscape have provided more ways than ever to consumer media across different screens, whether at home, at work or on-the-go,” Nielsen said. “While the in-home TV and computer are still the most popular devices to watch video content, usage and growth in online and mobile technologies is making a sustained impact.”

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