CBS Now Owns TV Guide Digital5 Jun, 2013 By: Doug McPherson
NEW YORK – CBS Corp. is now the full owner of TV Guide Digital, including TVGuide.com and all TV Guide Mobile apps. CBS was reportedly drawn to data showing that most of TVGuide.com’s audience – as well as that of its apps – are under age 35.
Jim Lanzone, president of CBS Interactive, described TV Guide as “one of the most enduring and iconic brands in the world of television and video.” In March, CBS and Lionsgate each bought a 50 percent stake in TV Guide Digital from One Equity Partners for a reported $100 million. TVGuide.com presently attracts over 16.5 million monthly unique visitors, according to CBS, citing Omniture data. TV Guide Mobile apps have been downloaded more than 9 million times and are now responsible for more than 2.5 million average monthly visitors.
Earlier this year, DirecTV made an unsuccessful attempt to buy TVGuide.com, according to unconfirmed reports.
Under the direction of Lanzone, TVGuide.com and the TV Guide Mobile apps will now be folded into CBS Interactive’s Technology, Games and Lifestyle group, which already includes TV.com, CNET, GameSpot, Last.fm, MetroLyrics and Metacritic.