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Cable Loses Viewers in Q1

9 Apr, 2014 By: Doug McPherson

NEW YORK – The first quarter of 2014 wasn’t kind to cable. MediaPost News reports that six of the biggest TV cable networks lost prime-time viewership during the three-month span.

Losers included: USA, down 22 percent versus first-quarter 2013 results to land at 2.35 million prime-time viewers; ESPN slipped 2 percent to 2.13 million; History was down 18 percent to 2.12 million; Disney Channel was off 21 percent to 2.04 million; TBS gave back 4 percent to 2.04 million; TNT was down 2 percent to 1.86 million; A&E was down 19 percent to 1.46 million; and truTV was off 29 percent to 814,000.

There was better news for: Fox News, up 5 percent to 1.65 million; AMC grew a big 18 percent to a 1.65 million, boosted by the network’s high-flying “Breaking Bad” and “Walking Dead” series; and Discovery added 4 percent to 1.52 million.

Others on the winning side were: Nick @ Nite, which added 10 percent to 1.21 million; TLC, which rose 20 percent to 1.2 million; Spike TV, up 18 percent to 1.0 million; and Investigation Discovery, which added 26 percent to 924,000.

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