Broadcast-Only TV Homes on the Rise17 Jul, 2013 By: Doug McPherson
NEW YORK – A new study from researcher GfK says the number of broadcast-only TV homes continue to rise.
This year, 19.3 percent of U.S. TV homes – 22 million – will be broadcast-only and not subscribe to any pay TV service. A year ago, 20.7 million-plus homes were broadcast-only. The research company says this is a 40-percent rise from three years ago, when 14 percent of TV homes were not paying for TV via cable, telco, or satellite TV distributors.
The report says the top reason cited by viewers is saving money; 60 percent of those who cancelled their pay TV service cited cost cutting as the reason. More online video viewing and Internet-connected TV options also may have boosted cord cutting.
Other reasons for cord cutting, according to a different survey from CouponCabin, include: not watching enough TV (27 percent); alternative ways of watching live TV (17 percent); and watching few TV channels (17 percent).
CouponCabin found that 56 percent of U.S. Web users said other less costly options might motivate them to cut pay TV and 55 percent cited not being able to afford cable anymore.