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Bigger Second Screens on the Horizon

6 Feb, 2013 By: Doug McPherson


NEW YORK – In another study related to the fate of the TV set, not only will consumers host more second screens in living rooms, but their second screens will likely be bigger.

Consulting giant Deloitte says in 2013, 10 percent of homes in developed countries will have “dual video screen” usage – that’s two or more screens showing TV programs at the same time in the same room – and that larger video second screens will be commonplace. Deloitte says by 2020 as many as 10 percent of homes in developed countries will have a second large TV set in their living rooms.

The researchers believe consumers want a second set to gain “a deeper experience” that might involve a live sporting event where broadcasters stream video from many angles.

The company predicts more than 10 TV set makers will be selling higher-quality 4K TV models by the end of 2013, with many test broadcasts likely this year and driven by advances in video gaming and other higher-quality mechanisms.

The cost to broadcasters to convert to 4K TV could be as high as $15 million. The switch to HD 10 years ago cost about $2 million.


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