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Apple TV to Stream Time Warner Channels

10 Jul, 2013 By: Doug McPherson

CUPERTINO, Calif. – Apple TV could soon be offering live TV streaming of channels from Time Warner Cable, according to Bloomberg News.

Reportedly, the agreement could be made official within a few months. A Time Warner Cable spokesperson would only say, "We don’t have an agreement with them at this time." When signed, subscribers would be able to stream real-time, live programming on Apple TV.

The move would be Apple's first time offering live TV on its set-top box. The company has recently been expanding content available on Apple TV, most recently bringing HBO Go to customers – a streaming app that has long been available on competing living room devices. Apple has largely stuck to video-on-demand content with Apple TV, limiting live coverage to its own special events.

Time Warner Cable already allows third-party products like Roku (and soon Microsoft's Xbox 360) to act as an extra cable box – so long as they're being used inside of a subscriber's home. Insiders say that presumably, the Apple TV deal would be similar.

Glenn Britt, president and CEO of Time Warner Cable, has said the company has been talking to all device manufacturers – including smart TV makers like Samsung. A recent deal with Samsung will offer TWC consumers about 5,000 pieces of video-on-demand content and will add live TV streaming by the end of 2013.

As part of its push, Bloomberg is reporting Apple has hired Hulu senior vice president of marketing and distribution, Pete Distad, to negotiate with media companies.

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