AOL to Distribute Discovery Channels Online30 Jan, 2013 By: Doug McPherson
NEW YORK – A new AOL partnership with Discovery Communications means AOL’s On Network will now feature mostly short-form video from Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science Channel and Military Channel. In addition, the AOL On Network and Discovery will offer content from Discovery and Revision3’s recently launched online video series, DNews.
Ran Harnevo, senior vice president of the AOL On Network, says AOL has long been an advocate of content providers needing to distribute their offerings to multiple platforms in order to maximize exposure and ROI. Among other new programming, viewers can expect Discovery Channel’s “MythBusters,” its annual Shark Week, TLC’s “Say Yes to the Dress” and Animal Planet’s “River Monsters.”
Along with On Network’s 14 channels, the new content will be shared across the AOL On video hub, AOL’s owned and operated properties, and publisher partners.
Launched last April, the AOL On Network merged the company's entire video cache under one umbrella. Its current total audience stands at 68 million unique visitors per month, and its library has 470,000 videos.
AOL’s third-quarter ad revenue increased 7 percent to $340 million, while overall revenue was flat at $531.7 million. Year-over-year, AOL said its total online audience grew by 4 percent in third-quarter 2012.