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Amazon Unveils Autoplay Video Ads

15 Mar, 2017 By: Doug McPherson

SEATTLE – Marketers can now target Amazon’s shoppers with autoplay video ads. Amazon announced last week its new out-stream video ad product allows advertisers to run videos across desktop, tablets and smartphones.

The ads are muted by default, but if users click the ads, they’ll see the ads in full-screen mode with sound.

The ads follow Media Rating Council and Interactive Advertising Bureau (IAB) standards, so at least half of the ad must remain in view for two consecutive seconds. The autoplay feature starts only when the ad is in view, and it automatically pauses when the ad goes out of view.

The company says in early tests, the video ad and placement performs best in the first five seconds of play, with the optimal length of the video advertisement at 15 seconds or less. It’s all about driving down the cost of video views across the marketplace. 

Amazon is offering its video ads abroad as well including in the United Kingdom, France, Italy, Japan, Germany, and Spain.

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