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Aereo Targets 25 Percent of TV Viewers

31 Jul, 2013 By: Doug McPherson

LONG ISLAND CITY, N.Y. – Aereo, which offers TV service over the Internet, plans to capture 25 percent of all TV viewers within seven years. Chet Kanojia, Aereo’s CEO and founder, shared the goal at Fortune’s Brainstorm Tech conference in Aspen, Colo. last week.

Earlier this year, Aereo, which charges $8 monthly for basic service, announced expansion plans that included 22 new U.S. markets.

Besides New York and Boston, Aereo looks to expand to: Atlanta, Austin, Baltimore, Birmingham, Ala., Boston, Chicago, Cleveland, Dallas, Denver, Detroit, Houston, Kansas City, Madison, Wis., Miami, Minneapolis, Philadelphia, Pittsburgh, Providence, R.I., Raleigh-Durham, N.C., Salt Lake City, Tampa and Washington. The company’s move into Chicago is scheduled for mid-September.

“Every week or two weeks, there will be two or three more cities (added),” Kanojia said.

Broadcasters are arguing that Aereo is violating TV networks’ copyrights, but in April, a panel of judges ruled no copyright law violation. Broadcasters have petitioned courts for a review of that decision.

Kanojia told CNet, “I don’t think of any of these companies as enemies. They have large, great businesses, and they were great businesses long before we came around. I’m not a sage in this industry. I’ve always had faith that media companies need interesting, neutral tech companies that can create a relationship.”

About the Author: Doug McPherson

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