ABC News, Univision Partner for New English-language Channel for Hispanics9 May, 2012 By: Jackie Jones
NEW YORK – Walt Disney Co.’s ABC News and Univision have partnered up to launch an English-language cable television channel for Hispanics, according to multiple media reports and statements from the companies.
The as-yet-unnamed channel is set to start in the first half of next year, according to a joint statement by Cesar Conde, president of Univision, and Ben Sherwood, president of ABC News.
“This exciting joint venture represents the latest example of our long-term strategy to broaden the reach of ABC,” said Anne Sweeney, president of the Disney-ABC Television Group. “Our powerful premier news brand, combined with the world’s leading Hispanic media company, will create the nation’s first news and lifestyle channel targeted to this quickly expanding and important community.”
The channel will feature lifestyle, entertainment, health-related and traditional news programming. Financial terms of the deal were not made public.
“For more than five decades, Univision has been the leader in serving Hispanics in the U.S., and this joint venture is an extension of our vision to deliver the most relevant news and information, regardless of language, to all Hispanics,” Conde said. “This alliance combines the expertise and brand strength of Univision News with ABC News’ leadership and is another example of Univision’s commitment to serving and empowering Hispanic America while connecting all audiences to Latino issues.”
“All of us at ABC News are thrilled to work with Univision,” Sherwood added. “Our mission is clear: to offer culturally relevant news, information and lifestyle programming to the large and thriving Latino audience in the United States. In these times of rapid change, we are very excited about this opportunity.”
The channel is another opportunity for advertisers to reach a group of consumers who are growing in both number and significance.
“This is the fastest-growing demographic in the U.S. and is driving the lion’s share of growth, making up about 16 percent of the U.S. population,” Conde told Ad Age. “By 2015, one in three people in the U.S. will be Hispanic or of Hispanic descent.”