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Direct Response Marketing

Melissa Steinman


Article
Text Sweepstakes Settlement Illustrates Best Practices but Answers Few Questions    4 Oct, 2011
By: Jeffrey D. Knowles,Melissa Steinman

The recent settlement of three California consumer class actions sheds light on several issues that sponsors and others involved in premium text message-based contests should consider when planning such promotions. In these contests, consumers pay a small fee each time they send an entry via text...more >>




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