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Direct Response Marketing

Jeff Lazkani

Jeff Lazkani

Jeff Lazkani is vice president, business development and strategy, for Los Angeles-based Icon Media Direct.

It’s a Bird … It’s a Brand … It’s Brand Response!   11 Apr, 2017
By: Jeff Lazkani,Sylvester Phifer

When it comes to marketing a product or service, there are typically two overarching objectives:...more >>

Taking a Micro and a Macro Viewpoint on Attribution   17 Jan, 2017
By: Jeff Lazkani

In today’s multi-screen, cross-platform world, marketers have more ways than ever before to...more >>

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