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Direct Response Marketing

Field Reports - March 2012

1 Mar, 2012 By: Jackie Jones, Thomas Haire Response

Former Blue Angels Lead Solo Pilot John Foley Tabbed to Keynote Response Expo 2012

Blue AngelsSANTA ANA, Calif. — Though the best direct response marketers are known for pushing the limits, it’d likely be hard to find anyone in this business who can boast flying a $28 million plane at speeds up to 700 mph in his or her lifetime. But All-Access Badge holders at this year’s Response Expo will still get to fly high with the event’s 2012 Keynote Speaker, John Foley, a former lead solo pilot for the prestigious and awe-inspiring Blue Angels.

Foley will kick off Response Expo 2012 with his Keynote Address, “The How of High Performance,” presented by Euro RSCG Edge, on Tuesday, May 15, from 5:30-7 p.m. at the Hilton San Diego Bayfront.

“It’s very exciting for our team and the industry to add John Foley’s name and accomplishments to those of past Response Expo keynoters like Magic Johnson and Sir Bob Geldof,” says John Yarrington, publisher of Response and event director of Response Expo. “John’s experience as the leader of the renowned Blue Angels flight squadron mixed with his business experience and active and inspirational speaking style fits perfectly with our overarching concept behind Response Expo keynoters: to inspire, educate and set a great tone for a wonderful event.”

Foley will draw on his experiences as a former lead solo pilot for the Blue Angels to show DR marketers, agencies and business executives how to achieve unprecedented performance excellence in their own businesses and personal lives. “The Blue Angels have a culture and processes that make high performance not only possible but predictable, repeatable and transferable,” Foley says.

Foley logged thousands of hours in the cockpit of F/18s and other jets when he was an aircraft carrier pilot, a Naval instructor pilot for the Marines and a member of the Blue Angels flight demonstration squadron. He is a graduate of the United States Naval Academy and holds Masters’ degrees in business management from the Stanford University Graduate School of Business, international policy studies from Stanford, and strategic studies from the Naval War College. Before launching his speaking career and training businesses, Foley worked with a venture capital team in California.

Thomas Haire, editor-in-chief of Response Magazine and content director of Response Expo, says, “John Foley’s ability to connect his expertise in high-performance flight with what businesspeople are looking to accomplish in their day-to-day operations is a special skill, indeed. I have no doubt that Response Expo’s attendees will come away from his presentation with new ideas, new inspiration and a desire to improve their performance and that of their companies.”

Paul Clayton, CEO of Jamba Juice — one of dozens of top corporations wowed by Foley’s presentations — adds, “John’s presentation was more relevant than any other speaker we’ve had because he took the time to understand what we were trying to communicate. He made it real. He really connected.”

The 2012 Keynote Address featuring Foley is open to All-Access Badge holders only. Register before March 23 for your All-Access Badge at the early bird rate of $495 for Direct Response Marketing Alliance (DRMA) members, and $795 for non-DRMA members.

DMA in DC Connects Industry, Government Leaders on March 26-27

WASHINGTON — The Direct Marketing Association (DMA) will host “DMA in DC 2012” on March 26-27, allowing marketers to take a deep dive on critical policy issues facing them. The event, presented by Venable LLP and sponsored by Response Magazine (among others), features an evening keynote by U.S. Representative Mary Bono Mack (R-CA) on March 26, as well as visits to congressional offices on March 27.

Linda Woolley, the DMA’s executive vice president of Washington operations, says, “At DMA in DC 2012, the marketing community has a unique opportunity to engage in intimate conversations with key policymakers shaping the business landscape, and to walk away with insight into the future of one-to-one marketing and tools to take advantage of ‘big data’ withought ending up in regulators’ crosshairs.”

John Yarrington, publisher of Response, adds, “We’re thrilled to sponsor the DMA in DC 2012 event and partner with the leaders in government affairs across the world of direct response marketing. For years, the DMA has carried the torch for marketers in Washington. Only by working with the most influential association in our space can we hope to reach the right regulatory bodies and leaders to discuss the right topics so that marketers can change the atmosphere in which business is conducted.”

The intimate event (pricing ranges from $199 for a conference-only badge for DMA members to $999 for conference and dinner for non-members) also will feature speakers from the Federal Trade Commission (FTC), Federal Communications Commission (FCC), National Association of Attorneys General, the United States Postal Service, the DMA and more during a full day of roundtable and breakout sessions at Venable’s offices on March 26.

For a limited time, subscribers to Response’s print or digital publications are eligible to register and receive the DMA member rate. When you visit:, use discount code DCFDD to get the special rate.

News CornerNews Corner
  • Genius Brands Intl. names Denise Kovac, a Response Advisory Board member, as marketing director and the head of its new direct response division.
  • C Spot Run Productions LLC is honored by the 33rd annual Telly Awards in three different categories.
  • Meritus Payment Solutions is a finalist in the Customer Service Manager of the Year category in the sixth annual Stevie Awards for Sales and Customer Service.
  • Monica Lovett joins Mercury Media’s short-form team as associate director of media in the Philadelphia office.
  • Eric Arroyo joins Cre8tive Partners as executive vice president.
  • DW Creative hires Ryan Benson as new business development director, and announces the launch of a new DRTV campaign for SunSetter Awnings with HGTV celebrity Joan Steffend as spokeswoman.


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