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Direct Response Marketing

Editor’s Note: Ready, Set, Go… The Response Team Is Ready for 2012

1 Dec, 2011 By: Thomas Haire Response


It’s incredible to imagine another year has come and gone — but there’s the calendar flipped to December and all the holiday decorations are out no matter where you go.

Thomas Haire - Editor's NoteI guess I shouldn’t be that shocked, given I’ve spent much of my time lately working on plans for Response’s 2012 editorial calendar, as well as the educational sessions at next year’s Response Expo, which is set to take place in San Diego on May 15-17.

As we look ahead to the upcoming year, and listen to our Editorial Advisory Board’s thoughts on what the hot topics of 2012 will be, it’s clear that continuing down the path Response has taken in recent years remains a solid choice. Looking at the major marketers utilizing direct response; expanding our vision of DR to encompass all marketing outlets; and paying specific attention to the effects of retail sales, social media and mobile marketing — all of these things are of the utmost importance to anyone reading these pages.

Our job is to both reflect what is happening currently in the DR business, while at the same time taking a leadership role by looking closely at what’s coming down the line. I have no doubt — thanks to our advisors and our years of experience in covering the business — our 2012 editorial calendar and Expo educational tracks will continue to give you the best information available to help you run your business.

Whether you’re a marketer, an agency leader, a business development executive for a service provider, or a media outlet leader — we’ve got you covered in 2012. Hot topics will include: navigating the retail maze; dealing with media time in an election year; fighting product counterfeiters; the impact of social media on your customer; how to use QR codes; and many more.

At the same time, we will continue to share the insights of some of the finest marketers in the world. We believe that our readers benefit most by learning directly from those with skin in the game, therefore you can expect more marketers like State Farm, Newegg (see page 24), Dove, Akoo and Aveda to share their secrets and tips on how DR works best in these pages.

To see the specifics of what we have planned, you can visit www.responsemagazine.com now and see our 2012 Editorial Calendar. At the same time, you can visit www.responseexpo.com to see our initial list of educational sessions for the 2012 event.

And, as always, you can follow us on Twitter (@ResponseMag, @ResponseExpo, @TheDRMA) or like us on Facebook for more up-to-the-minute information on the world of direct response.

Happy Holidays and all the best in 2012!


About the Author: Thomas Haire

Thomas Haire

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