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Direct Response Marketing

Editor’s Note: All Aboard? Setting Sail at Response Expo 2012

1 May, 2012 By: Thomas Haire Response


Thomas Haire, Editor-in-ChiefAs someone who has been part of the event since the first day we began considering the idea in our home office, it’s hard to believe that the sixth annual Response Expo is upon us. It seems just a few months ago, we were happily closing out the first event in 2007 aboard the U.S.S. Midway aircraft carrier in San Diego. Instead, when we return to the Midway on May 17 (again, to close the Expo, which is set for May 15-17 at the Hilton San Diego Bayfront), we will be celebrating a fifth birthday of sorts.

In part, it’s celebration of you — after all, the credit for the event tripling in attendance since that first year goes to you, our direct response industry leaders. As a matter of fact, if you’re holding this magazine while among the record number of attendees joining us in 2012, welcome!

As the content director of the Expo, I work each and every year with a group of industry advisors toward a single goal: to provide you, our customers, with the best and most informative news, information, analysis and research possible. With the hard work of our internal team and those industry leaders we count on, the feedback we get from our readers and attendees tends to make us feel pretty good about our efforts.

That’s not to say we’re resting on our laurels. In today’s environment, you know as well as anyone that the battle isn’t won when you become the clear leader in your sphere of business. In fact, the battle is just beginning.

But to continue in our leadership role, you can count on both Response Magazine and Response Expo to stay true to their work ethic and consistency, while always striving to innovate new ways for our customers — readers, attendees, advertisers, sponsors, all whom we touch with one of our products — to learn, meet and grow.

When we jumpstarted the Expo in 2007, our content idea was the same as it remains today — to bring in the marketers using direct response to tell attendees their stories. And, with the help and understanding of the industry, we’ve been able to hold to our word. This year, we’re thrilled to add representatives of organizations like Capital One, Anthem Venture Partners, Time-Life, Bosley, Masterbuilt, the Wharton School of Business and more to the list of powerful speakers we’ve hosted.

Once again, my goal in organizing the educational portion of the direct response business’ best trade event revolved only around finding the hottest topics that spoke to our attendee base. Hitting on topics like retail, social and mobile marketing — a key to the 2011 event — was just the starting point, as this year’s Expo education also focuses on finding funding for your business, dealing with counterfeits and knockoffs, new concepts in save-the-sale efforts and much more.

From the first moments of the opening keynote address from former Blue Angel John Foley through the final moments of the closing night party aboard the Midway, the Response team hopes you not only enjoy yourselves at the Expo, but also leave with new ideas, new clients and a new vision for your business.

— Thomas Haire, Editor-in-Chief

Twitter: @THrants


About the Author: Thomas Haire

Thomas Haire

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