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Direct Response Marketing

DRMA News June 2012

1 Jun, 2012 By: Jackie Jones Response


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Hearthware’s NuWave PerfectGreen Fry Pan Infomercial Wins Aurora Gold Awarddraindoctor.tif

LIBERTYVILLE, Ill. — Hearthware Inc., Direct Response Marketing Alliance (DRMA) 2011 Marketer of the Year, has been honored with the 2011 Aurora Gold Award for its NuWave PerfectGreen Fry Pan infomercial.

The infomercial showcases the eco-friendly advantages of the NuWave PerfectGreen Fry Pan, according to Hearthware.

“We are proud to receive the Aurora Gold Award,” says John Stewart, vice president of sales and marketing for Hearthware. “Our goal was to produce a high-quality infomercial that reached out to people seeking eco-conscious and health-conscious lifestyles, because the NuWave PerfectGreen Fry Pan fills this niche. This award, along with our sales results, tells us we’re on target.”

 

Infusion Brands Expands Relationship with HSN10in_PGP_2.tif

CLEARWATER, Fla. — Infusion Brands Intl. recently received acceptance from the Home Shopping Network (HSN) into the cleaning category for its Doctor of Clean brand.

Doctor of Clean will first air on HSN in the U.S. in the third quarter with the launch of three products: an all-purpose cleaner, cleaning cloth and Drain Doctor drain cleaner, according to Direct Response Marketing Alliance (DRMA) member Infusion Brands.

“Infusion Brands enjoyed more than $3 million in revenue annually with a previous brand via HSN’s cleaning category,” says Bob DeCecco, chairman and CEO of Infusion Brands. “Our expansion and re-entry into this growing category is exciting because it represents our expertise in navigating the live shopping sales channel and a strong recognition that HSN trusts our team to bring quality, innovative products to their customers.”

 

SBCA Honors Avalanche Creative Services

NEW YORK — Avalanche Creative Services Inc. has won the 2012 Best of Business Award by the Small Business Community Association (SBCA) in the Advertising Agencies category.

The SBCA is dedicated to empowering and recognizing small-business owners who make a difference in their communities.

“Avalanche’s award helps to validate the integrity of the evolving direct-to-consumer advertising landscape,” says Ava Seavey, president of Direct Response Marketing Alliance (DRMA) member Avalanche. “In 2012, we have extended our reach beyond television infomercials to more innovative online and digital executions. We are grateful to be honored again this year by the SBCA.

 
News Corner
 
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Sean Bartyzel joins Koeppel Direct as senior vice president of business development.

Leonard L. Gordon and Bobby N. Turnage Jr. join Venable’s advertising practice.

 

DirectAvenue hires Michael Pierce as vice president of new business development.

Media Design Group adds Mark Rasmussen to its team of long-form buyers.

Concepts TV Productions adds four new members to its team: Lauren Fahey as sales and marketing assistant, Colleen Miller as senior producer, Mary Ann Lombardo as scriptwriter and producer, and Gabriella Damiano as production coordinator

Sari Montrone joins Cannella Response Television as client services assistant, and Alicia Ramsey, Rachel Shimizu and Adrienne Wolfson join as media assistants.

 


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