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Direct Response Marketing

Alan Rudnick


Alan Rudnick

Alan Rudnick’s role as president of STIKI is a natural evolution of during two decades of direct marketing experience focused on topline growth using the latest customer contact technology. Rudnick has helped bring products to market via direct marketing and, in the process, has touched every aspect of the supply chain.

Text as a Response Mechanism Has Arrived   16 May, 2017
By: Alan Rudnick

The idea of adding a texting option to a direct response advertisement’s call-to-action has been...more >>

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