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Social Media

Direct response marketers are increasingly using social media to reach the consumer.

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Count On Me   1 Jul, 2013

The “early days” of social media experimentation, which date back no more than a decade since...More>>

Social Spotlight: Making Social a Sales Outlet   1 Aug, 2012

By now, it should be obvious that social media channels are not a passing fad, and that social...More>>

Net Gains: Digital Age Stimulus/Response: Are You There When They Respond?   1 Aug, 2012

It used to be that consumers responded to short-form spots and infomercials by phoning or mailing...More>>

At Their Fingertips: Putting Your Ads in Their Hands Article
At Their Fingertips: Putting Your Ads in Their Hands   15 Jan, 2010

Recently, in the backdrop of a trendy L.A. dive, a popular DRTV campaign illuminated television...More>>

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