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Short-Form DRTV

Direct response advertising spots that are 30, 60 or 90 seconds long.

A Rough Start   1 Aug, 2015

A struggling short-form DRTV media billings market in fourth-quarter 2014 sounded an initial...More>>

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Total 2014 Short-Form DRTV Billings Rise 2.8 Percent   1 May, 2015

After suffering through a brutal 2013, final 2014 results from Kantar Media show a short-form DRTV...More>>

Short-Form DRTV Billings Rise 4 Percent in 3Q 2014   1 Feb, 2015

Third-quarter 2014 short-form DRTV media billings results from Kantar Media showed a 4-percent...More>>

Short-Form DRTV Billings Continue 2014 Rebound    1 Nov, 2014

Following a solid first quarter that broke a lengthy losing streak, short-form DRTV media billings...More>>

Finally, A Glimmer of Hope    1 Aug, 2014

After a brutal 2013, short-form DRTV media billings enjoyed a shot in the arm in first-quarter...More>>

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Short-Form DRTV Media Wraps Unsightly 2013   1 May, 2014

Fourth-quarter 2013 short-form DRTV media billings provided by Kantar Media slipped by more than...More>>

Kantar Clarifies Dour 3Q 2013 Short-Form DRTV Billings   1 Feb, 2014

Shortly after Kantar Media’s third-quarter 2013 short-form DRTV media billings results arrived in...More>>

Short-Form DRTV Media Billings’ 2013 Tumble Continues    1 Nov, 2013

Kantar Media’s second-quarter 2013 short-form DRTV media billings results nearly doubled down on...More>>

Short-Form DRTV Billings Crash in First Quarter   1 Aug, 2013

Kantar Media’s first-quarter 2013 short-form DRTV media billings results dropped a frightful 17.5...More>>

4Q 2012 Short-Form DRTV Media Billings Rise $35.5M   1 May, 2013

Fourth-quarter 2012 short-form DRTV media billings provided by Kantar Media rose more than $35.5...More>>

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