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Short-Form DRTV

Direct response advertising spots that are 30, 60 or 90 seconds long.


Article
Short-Form DRTV Media Billings Continue to Fade   1 Nov, 2016

Though not sinking quite as quickly as the previous four quarters — a reset in results caused...More>>

Article
No New Tale to Tell for Short-Form DRTV   1 Aug, 2016

Continuing a downward trend that’s been heavily facilitated by Kantar Media’s early 2015...More>>

Article
Kantar Measurement Shifts Push 2015 Short-Form DR Billings Off a Cliff   1 May, 2016

Much like the prior three quarters of 2015, short-form DRTV media billings results suffered from...More>>

Article
3Q 2015 Short-Form DR Billings Continue Reset After Kantar Shift   1 Feb, 2016

Continuing a trend first noticed with 1Q 2015 numbers (Response, August 2015) and first reported...More>>

Article
Kantar Methodology Shift Is the Culprit in 2Q Short-Form DRTV Decrease   1 Nov, 2015

A 39-percent year-over-year decrease in second-quarter 2015 short-form DRTV media billings, as...More>>

Article
A Rough Start   1 Aug, 2015

A struggling short-form DRTV media billings market in fourth-quarter 2014 sounded an initial...More>>

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Total 2014 Short-Form DRTV Billings Rise 2.8 Percent   1 May, 2015

After suffering through a brutal 2013, final 2014 results from Kantar Media show a short-form DRTV...More>>

Article
Short-Form DRTV Billings Rise 4 Percent in 3Q 2014   1 Feb, 2015

Third-quarter 2014 short-form DRTV media billings results from Kantar Media showed a 4-percent...More>>

Article
Short-Form DRTV Billings Continue 2014 Rebound    1 Nov, 2014

Following a solid first quarter that broke a lengthy losing streak, short-form DRTV media billings...More>>

Article
Finally, A Glimmer of Hope    1 Aug, 2014

After a brutal 2013, short-form DRTV media billings enjoyed a shot in the arm in first-quarter...More>>




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