Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  



Short-Form DRTV

Direct response advertising spots that are 30, 60 or 90 seconds long.


Article
Short-Form DRTV Billings Close 2016 on the Rise   1 May, 2017

After an arduous two-year losing streak ended in the third quarter, Kantar Media’s fourth-quarter...More>>

Article
A Ray of Light for Short-Form DR Billings   1 Feb, 2017

For the first time since third-quarter 2014, Kantar Media’s short-form DRTV media billings show...More>>

Article
Short-Form DRTV Media Billings Continue to Fade   1 Nov, 2016

Though not sinking quite as quickly as the previous four quarters — a reset in results caused...More>>

Article
No New Tale to Tell for Short-Form DRTV   1 Aug, 2016

Continuing a downward trend that’s been heavily facilitated by Kantar Media’s early 2015...More>>

Article
Kantar Measurement Shifts Push 2015 Short-Form DR Billings Off a Cliff   1 May, 2016

Much like the prior three quarters of 2015, short-form DRTV media billings results suffered from...More>>

Article
3Q 2015 Short-Form DR Billings Continue Reset After Kantar Shift   1 Feb, 2016

Continuing a trend first noticed with 1Q 2015 numbers (Response, August 2015) and first reported...More>>

Article
Kantar Methodology Shift Is the Culprit in 2Q Short-Form DRTV Decrease   1 Nov, 2015

A 39-percent year-over-year decrease in second-quarter 2015 short-form DRTV media billings, as...More>>

Article
A Rough Start   1 Aug, 2015

A struggling short-form DRTV media billings market in fourth-quarter 2014 sounded an initial...More>>

blank Article
Total 2014 Short-Form DRTV Billings Rise 2.8 Percent   1 May, 2015

After suffering through a brutal 2013, final 2014 results from Kantar Media show a short-form DRTV...More>>

Article
Short-Form DRTV Billings Rise 4 Percent in 3Q 2014   1 Feb, 2015

Third-quarter 2014 short-form DRTV media billings results from Kantar Media showed a 4-percent...More>>




©2017 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals