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Short-Form DRTV

Direct response advertising spots that are 30, 60 or 90 seconds long.

Short-Form DRTV Billings Continue to Climb in 1Q 2017   1 Aug, 2017

Closely mirroring fourth-quarter 2016’s strong increase, Kantar Media’s first-quarter 2017...More>>

Short-Form DRTV Billings Close 2016 on the Rise   1 May, 2017

After an arduous two-year losing streak ended in the third quarter, Kantar Media’s fourth-quarter...More>>

A Ray of Light for Short-Form DR Billings   1 Feb, 2017

For the first time since third-quarter 2014, Kantar Media’s short-form DRTV media billings show...More>>

Short-Form DRTV Media Billings Continue to Fade   1 Nov, 2016

Though not sinking quite as quickly as the previous four quarters — a reset in results caused...More>>

No New Tale to Tell for Short-Form DRTV   1 Aug, 2016

Continuing a downward trend that’s been heavily facilitated by Kantar Media’s early 2015...More>>

Kantar Measurement Shifts Push 2015 Short-Form DR Billings Off a Cliff   1 May, 2016

Much like the prior three quarters of 2015, short-form DRTV media billings results suffered from...More>>

3Q 2015 Short-Form DR Billings Continue Reset After Kantar Shift   1 Feb, 2016

Continuing a trend first noticed with 1Q 2015 numbers (Response, August 2015) and first reported...More>>

Kantar Methodology Shift Is the Culprit in 2Q Short-Form DRTV Decrease   1 Nov, 2015

A 39-percent year-over-year decrease in second-quarter 2015 short-form DRTV media billings, as...More>>

A Rough Start   1 Aug, 2015

A struggling short-form DRTV media billings market in fourth-quarter 2014 sounded an initial...More>>

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Total 2014 Short-Form DRTV Billings Rise 2.8 Percent   1 May, 2015

After suffering through a brutal 2013, final 2014 results from Kantar Media show a short-form DRTV...More>>

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