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Long-Form DRTV

Half-hour format direct response advertising infomercials.

Stabilization, No Rebound, for 1Q Long-Form DRTV Billings   1 Jul, 2015

Long-form DRTV media billings broke slowly from the gate in 2015, as first-quarter results show a...More>>

Long-Form DRTV Billings Wrap Worst Year Since 2002   1 Apr, 2015

Fourth-quarter 2014 long-form DRTV media billings dropped almost $33 million to $205,083,000 —...More>>

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Long-Form Media Billings Dip $20M … Again   1 Jan, 2015

After opening 2014 by losing $41 million in the year’s first six months compared to 2013 results,...More>>

Long-Form Media Billings Fall 6.4 Percent in 2Q 2014   1 Oct, 2014

If you can find positive signs in a 6.4-percent decline of nearly $16.8 million, then you must be...More>>

The Struggle Continues for Long-Form in 1Q 2014   1 Jul, 2014

Long-form DRTV media billings continued to lose ground in first-quarter 2014, as Response’s...More>>

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4Q 2013 Long-Form DRTV Media Results Round Out Somber Year   1 Apr, 2014

Fourth-quarter 2013 long-form DRTV media billings dropped $13.2 million (5.3 percent) compared with...More>>

3Q 2013: Long-Form Media Billings Stumble Yet Again   1 Jan, 2014

Response’s long-form media billings research for third-quarter 2013 shows measured results...More>>

2Q 2013 Long-Form Media Billings Stumble 3.7 Percent   1 Oct, 2013

Though Response’s second-quarter 2013 long-form DRTV media billings show a $10.2 million decrease...More>>

Long-Form Media Billings Falter to Open 2013   1 Jul, 2013

Response’s first-quarter 2013 DRTV media billings research reflects much of the buzz heard around...More>>

4Q 2012 Results Clinch First Annual Jump in Long-Form DRTV Billings Since 2006   1 Apr, 2013

Fourth-quarter 2012 long-form DRTV media billings lost $4.2 million (1.6 percent) compared with the...More>>

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