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Long-Form DRTV

Half-hour format direct response advertising infomercials.


Article
Long-Form DRTV Billings Start 2017 on the Wrong Foot   1 Jul, 2017

After suffering through a ninth losing year in the past decade in 2016, long-form DRTV media...More>>

Article
Long-Form DRTV Billings Close 2016 With Another Decrease    1 Apr, 2017

Fourth-quarter 2016 long-form DRTV media billings slipped by nearly $17.8 million compared to the...More>>

Article
Pricing Decrease Keys 3Q Long-Form DRTV Billings Decline   1 Jan, 2017

For the second consecutive quarter, long-form DRTV media billings decreased — this time by $22.7...More>>

Article
Long-Form DRTV Billings Send Mixed Messages in 2Q 2016   1 Oct, 2016

For the first time since last year’s second quarter, long-form DRTV media billings lost ground,...More>>

Article
Long-Form DRTV Billings Continue Rising in 1Q 2016   1 Jul, 2016

Long-form DRTV media billings maintained the momentum built during the second half of 2015, rising...More>>

Article
Long-Form DRTV Billings Build Momentum for 2016   1 Apr, 2016

Fourth-quarter 2015 long-form DRTV media billings rose more than $15.7 million to $220,823,600 —...More>>

Article
3Q 2015 Long-Form Billings … Rise? Yes!   1 Jan, 2016

Lower cable and satellite pricing drives an expansion in overall time slots, while the beauty and...More>>

Article
2Q 2015 Long-Form DRTV Billings Slide Again   1 Oct, 2015

For the 11th consecutive quarter, long-form DRTV media billings declined year-over-year....More>>

Article
Stabilization, No Rebound, for 1Q Long-Form DRTV Billings   1 Jul, 2015

Long-form DRTV media billings broke slowly from the gate in 2015, as first-quarter results show a...More>>

Article
Long-Form DRTV Billings Wrap Worst Year Since 2002   1 Apr, 2015

Fourth-quarter 2014 long-form DRTV media billings dropped almost $33 million to $205,083,000 —...More>>




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