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Long-Form DRTV

Half-hour format direct response advertising infomercials.

Long-Form DRTV Billings Send Mixed Messages in 2Q 2016   1 Oct, 2016

For the first time since last year’s second quarter, long-form DRTV media billings lost ground,...More>>

Long-Form DRTV Billings Continue Rising in 1Q 2016   1 Jul, 2016

Long-form DRTV media billings maintained the momentum built during the second half of 2015, rising...More>>

Long-Form DRTV Billings Build Momentum for 2016   1 Apr, 2016

Fourth-quarter 2015 long-form DRTV media billings rose more than $15.7 million to $220,823,600 —...More>>

3Q 2015 Long-Form Billings … Rise? Yes!   1 Jan, 2016

Lower cable and satellite pricing drives an expansion in overall time slots, while the beauty and...More>>

2Q 2015 Long-Form DRTV Billings Slide Again   1 Oct, 2015

For the 11th consecutive quarter, long-form DRTV media billings declined year-over-year....More>>

Stabilization, No Rebound, for 1Q Long-Form DRTV Billings   1 Jul, 2015

Long-form DRTV media billings broke slowly from the gate in 2015, as first-quarter results show a...More>>

Long-Form DRTV Billings Wrap Worst Year Since 2002   1 Apr, 2015

Fourth-quarter 2014 long-form DRTV media billings dropped almost $33 million to $205,083,000 —...More>>

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Long-Form Media Billings Dip $20M … Again   1 Jan, 2015

After opening 2014 by losing $41 million in the year’s first six months compared to 2013 results,...More>>

Long-Form Media Billings Fall 6.4 Percent in 2Q 2014   1 Oct, 2014

If you can find positive signs in a 6.4-percent decline of nearly $16.8 million, then you must be...More>>

The Struggle Continues for Long-Form in 1Q 2014   1 Jul, 2014

Long-form DRTV media billings continued to lose ground in first-quarter 2014, as Response’s...More>>

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