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Media Billings

Response Magazine Exclusive Media Billings Research

Short-Form DRTV Media Billings Continue to Fade   1 Nov, 2016

Though not sinking quite as quickly as the previous four quarters — a reset in results caused...More>>

Long-Form DRTV Billings Send Mixed Messages in 2Q 2016   1 Oct, 2016

For the first time since last year’s second quarter, long-form DRTV media billings lost ground,...More>>

DR Radio Rocks Out in 1Q 2016   1 Sep, 2016

First-quarter 2016 DR radio media billings expanded by more than $3.7 million compared to results...More>>

No New Tale to Tell for Short-Form DRTV   1 Aug, 2016

Continuing a downward trend that’s been heavily facilitated by Kantar Media’s early 2015...More>>

Long-Form DRTV Billings Continue Rising in 1Q 2016   1 Jul, 2016

Long-form DRTV media billings maintained the momentum built during the second half of 2015, rising...More>>

DR Radio Doubles Down on Success    1 Jun, 2016

Fourth-quarter 2015 DR radio media billings enjoyed a $2.1 million rise from the same timeframe one...More>>

Kantar Measurement Shifts Push 2015 Short-Form DR Billings Off a Cliff   1 May, 2016

Much like the prior three quarters of 2015, short-form DRTV media billings results suffered from...More>>

Long-Form DRTV Billings Build Momentum for 2016   1 Apr, 2016

Fourth-quarter 2015 long-form DRTV media billings rose more than $15.7 million to $220,823,600 —...More>>

3Q 2015 DR Radio Billings Backslide 10.2 Percent   1 Mar, 2016

Ending a four-quarter run of year-over-year gains, third-quarter 2015 DR radio media billings —...More>>

3Q 2015 Short-Form DR Billings Continue Reset After Kantar Shift   1 Feb, 2016

Continuing a trend first noticed with 1Q 2015 numbers (Response, August 2015) and first reported...More>>

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