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Media Billings

Response Magazine Exclusive Media Billings Research


Article
Kantar Measurement Shifts Push 2015 Short-Form DR Billings Off a Cliff   1 May, 2016

Much like the prior three quarters of 2015, short-form DRTV media billings results suffered from...More>>

Article
Long-Form DRTV Billings Build Momentum for 2016   1 Apr, 2016

Fourth-quarter 2015 long-form DRTV media billings rose more than $15.7 million to $220,823,600 —...More>>

Article
3Q 2015 DR Radio Billings Backslide 10.2 Percent   1 Mar, 2016

Ending a four-quarter run of year-over-year gains, third-quarter 2015 DR radio media billings —...More>>

Article
3Q 2015 Short-Form DR Billings Continue Reset After Kantar Shift   1 Feb, 2016

Continuing a trend first noticed with 1Q 2015 numbers (Response, August 2015) and first reported...More>>

Article
3Q 2015 Long-Form Billings … Rise? Yes!   1 Jan, 2016

Lower cable and satellite pricing drives an expansion in overall time slots, while the beauty and...More>>

Article
DR Radio Billings Register Best 2Q Since 2007   1 Dec, 2015

A major boost in the national spot radio sector, as well as big jumps in the “Household,...More>>

Article
Kantar Methodology Shift Is the Culprit in 2Q Short-Form DRTV Decrease   1 Nov, 2015

A 39-percent year-over-year decrease in second-quarter 2015 short-form DRTV media billings, as...More>>

Article
2Q 2015 Long-Form DRTV Billings Slide Again   1 Oct, 2015

For the 11th consecutive quarter, long-form DRTV media billings declined year-over-year....More>>

Article
1Q 2015 DR Radio Media Billings Stay Positive   1 Sep, 2015

Though first-quarter 2015 DR radio media billings gained only $225,800 more than results from the...More>>

Article
A Rough Start   1 Aug, 2015

A struggling short-form DRTV media billings market in fourth-quarter 2014 sounded an initial...More>>




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