Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  



Media Billings

Response Magazine Exclusive Media Billings Research


Article
No New Tale to Tell for Short-Form DRTV   1 Aug, 2016

Continuing a downward trend that’s been heavily facilitated by Kantar Media’s early 2015...More>>

Article
Long-Form DRTV Billings Continue Rising in 1Q 2016   1 Jul, 2016

Long-form DRTV media billings maintained the momentum built during the second half of 2015, rising...More>>

Article
DR Radio Doubles Down on Success    1 Jun, 2016

Fourth-quarter 2015 DR radio media billings enjoyed a $2.1 million rise from the same timeframe one...More>>

Article
Kantar Measurement Shifts Push 2015 Short-Form DR Billings Off a Cliff   1 May, 2016

Much like the prior three quarters of 2015, short-form DRTV media billings results suffered from...More>>

Article
Long-Form DRTV Billings Build Momentum for 2016   1 Apr, 2016

Fourth-quarter 2015 long-form DRTV media billings rose more than $15.7 million to $220,823,600 —...More>>

Article
3Q 2015 DR Radio Billings Backslide 10.2 Percent   1 Mar, 2016

Ending a four-quarter run of year-over-year gains, third-quarter 2015 DR radio media billings —...More>>

Article
3Q 2015 Short-Form DR Billings Continue Reset After Kantar Shift   1 Feb, 2016

Continuing a trend first noticed with 1Q 2015 numbers (Response, August 2015) and first reported...More>>

Article
3Q 2015 Long-Form Billings … Rise? Yes!   1 Jan, 2016

Lower cable and satellite pricing drives an expansion in overall time slots, while the beauty and...More>>

Article
DR Radio Billings Register Best 2Q Since 2007   1 Dec, 2015

A major boost in the national spot radio sector, as well as big jumps in the “Household,...More>>

Article
Kantar Methodology Shift Is the Culprit in 2Q Short-Form DRTV Decrease   1 Nov, 2015

A 39-percent year-over-year decrease in second-quarter 2015 short-form DRTV media billings, as...More>>




©2016 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals