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Direct Response Marketing Products DRTV

The Perfect Pair   1 Dec, 2008

Kind of like peanut butter-and-jelly or a horse-and-carriage, direct response and the Internet go...More>>

Back to the New Media Future   1 Oct, 2008

Everyone struck with Phelps phever during the 2008 Beijing Olympics is happily recovering while...More>>

Piecing It Together   1 Sep, 2008

Time was that traditional agencies saw their DRTV cousins as threats, lurking in the wings ready to...More>>

The Multi-Media Retail Store   1 Sep, 2008

We've all seen the 30-minute infomercial for a new fitness product or cooking tool that eventually...More>>

European Flavor   1 Jun, 2008

And while most American brand advertisers have yet to catch onto the value of European DRTV space...More>>

Media Zone: DRTV Has the Answers for the DVR Dilemma   1 May, 2008

Advertiser studies that measure how digital video recorders (DVRs) hurt their TV campaigns have...More>>

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Kodak Inks a New DRTV Blockbuster   1 May, 2008

"Direct response TV gave us the control we needed in telling our story, and the long-form option...More>>

Into India   1 Apr, 2008

Talk about market potential. Go grab your world map and stick a big red pin on top of India. Call...More>>

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