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Peter Koeppel

Peter Koeppel in the news. Peter Koeppel is the President of Koeppel Direct.

Media Zone: Upwardly Mobile: Smartphones Poised to Become the Preferred Screen   1 Oct, 2016

As mobile’s penetration and omnipresence plays an ever-more-important role in consumers’ lives,...More>>

Media Zone: Marketing Mix Modeling: The Future Is Now   1 Apr, 2016

Marketing mix modeling is the practice of using statistical analysis to determine the effectiveness...More>>

Media Zone: Is Your Campaign Optimized for Today’s Second Screen Reality?   1 Dec, 2014

According to Nielsen, 84 percent of consumers are using gadgets such as smartphones or tablets...More>>

Guest Opinion: What Is the Richest Target Audience of All?   1 Oct, 2013

Which generation represents 35 percent of the U.S. market, yet accounts for 40 percent of consumer...More>>

Guest Opinion: How to Win Over Dual-Screen Consumers   1 Mar, 2013

Herbert Krugman first formalized the notion that television advertising is a medium that requires...More>>

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