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Jeffrey Knowles

Jeffrey Knowles in the news. Information on people in the Direct Response Marketing Industry

Legal Review: Defending Your Trade Secrets Just Got Easier … and Trickier   1 Jul, 2016

In performance-based marketing, few things are more important — or more difficult — than...More>>

Legal Review: The FTC Goes ‘Native’   1 Jan, 2016

Just before Christmas, the Federal Trade Commission (FTC) released the long-awaited “Enforcement...More>>

Legal Review: FTC’s Bold Face Announcement Takes on Ads’ Fine Print   1 Nov, 2014

Fine-print disclosures are everywhere. From pharmaceutical ads in publications like The New Yorker...More>>

Legal Review: After POM/Coca-Cola Decision, Some Claims Aren’t Worth the Squeeze   1 Jul, 2014

A recent U.S. Supreme Court decision in POM Wonderful v. Coca-Cola has opened a potential new...More>>

Legal Review: When the Party’s Over, It Pays to Understand Bankruptcy   1 May, 2014

No one wants to talk about bankruptcy, but in a volatile industry like direct response, it’s...More>>

Legal Review: Bad Diet Ads - The Fat That the FTC Wants Media to Trim   1 Jan, 2014

It should come as no surprise to marketers that the Federal Trade Commission (FTC) has a soft spot...More>>

Legal Review: Advertisers Go Native; FTC and NAD Pay Attention   1 Nov, 2013

There is no doubt that “native advertising” is the hottest trend for large brands advertising...More>>

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Legal Review: CIPA Class Actions Losing Favor With Judges   1 Mar, 2013

The Ninth Circuit Court of Appeals’ recent ruling in Faulkner v. ADT may appear, at first, to be...More>>

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Legal Review: Robocall, DNC Violations May Annoy FTC More Than the Average Consumer   1 Jan, 2013

In December, the Federal Trade Commission (FTC) announced its 100th “Do Not Call” enforcement...More>>

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Legal Review: Spokeo's Data Broker Business Model Results in First-of-Its-Kind FTC Action   1 Jul, 2012

On June 12, the Federal Trade Commission (FTC) leveled an $800,000 civil penalty against Spokeo...More>>

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