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News
Performance Marketers Get Super Bowl Playing Time    8 Feb, 2017

CARLSBAD, Calif. – The advertising sales numbers for Super Bowl LI are in: $432.4 million came...More>>

Article
Committee Corner: Conversion: A Mystery and a Nightmare, All in One   1 Jan, 2017

Gross conversion. All-call conversion. Answered call conversion. No-junk conversion. Adjusted...More>>

Article
Media Zone: Upwardly Mobile: Smartphones Poised to Become the Preferred Screen   1 Oct, 2016

As mobile’s penetration and omnipresence plays an ever-more-important role in consumers’ lives,...More>>

Article
Media Zone: Shifting to Digital and Losing Your Reach   1 Sep, 2016

Metrics are a powerful marketing tool. Yet metrics only reflect a portion of what’s critical to...More>>

Article
Legal Review: Defending Your Trade Secrets Just Got Easier … and Trickier   1 Jul, 2016

In performance-based marketing, few things are more important — or more difficult — than...More>>

Article
Legal Review: FTC Continues to Target Social Influencer/Native Advertising Campaigns   1 Jun, 2016

Last month, the Federal Trade Commission (FTC) announced an action against Lord & Taylor, stemming...More>>

Article
Media Zone: Marketing Mix Modeling: The Future Is Now   1 Apr, 2016

Marketing mix modeling is the practice of using statistical analysis to determine the effectiveness...More>>

Article
Legal Review: The FTC Goes ‘Native’   1 Jan, 2016

Just before Christmas, the Federal Trade Commission (FTC) released the long-awaited “Enforcement...More>>

Article
Guest Opinion: Plant, Water, and Harvest: The Keys to Valid Attribution   1 Dec, 2015

The idea of highly accurate attribution is all the rage. And it should be. Data science today makes...More>>

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Response Advisors Forum: Entering the ‘Omnichannel’ Era   1 Jan, 2015

For anyone who’s spent any appreciable time in the marketing world, the seemingly constant debuts...More>>




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