Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  



People

People in the Direct Response Marketing Industry.


Article
Legal Review: Negative Option Marketing Faces New Legal Challenges   1 Apr, 2017

Just as marketers have begun to adjust to the Federal Trade Commission’s (FTC) rigorous and...More>>

Article
Support Services: Get Ready to Set Scale   1 Apr, 2017

A few years back, you took that leap of faith. You consulted the experts, you developed that...More>>

News
Performance Marketers Get Super Bowl Playing Time    8 Feb, 2017

CARLSBAD, Calif. – The advertising sales numbers for Super Bowl LI are in: $432.4 million came...More>>

Article
Committee Corner: Conversion: A Mystery and a Nightmare, All in One   1 Jan, 2017

Gross conversion. All-call conversion. Answered call conversion. No-junk conversion. Adjusted...More>>

Article
Media Zone: Upwardly Mobile: Smartphones Poised to Become the Preferred Screen   1 Oct, 2016

As mobile’s penetration and omnipresence plays an ever-more-important role in consumers’ lives,...More>>

Article
Media Zone: Shifting to Digital and Losing Your Reach   1 Sep, 2016

Metrics are a powerful marketing tool. Yet metrics only reflect a portion of what’s critical to...More>>

Article
Legal Review: Defending Your Trade Secrets Just Got Easier … and Trickier   1 Jul, 2016

In performance-based marketing, few things are more important — or more difficult — than...More>>

Article
Legal Review: FTC Continues to Target Social Influencer/Native Advertising Campaigns   1 Jun, 2016

Last month, the Federal Trade Commission (FTC) announced an action against Lord & Taylor, stemming...More>>

Article
Media Zone: Marketing Mix Modeling: The Future Is Now   1 Apr, 2016

Marketing mix modeling is the practice of using statistical analysis to determine the effectiveness...More>>

Article
Legal Review: The FTC Goes ‘Native’   1 Jan, 2016

Just before Christmas, the Federal Trade Commission (FTC) released the long-awaited “Enforcement...More>>




©2017 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals