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Web Exclusive Column: Now More Than Ever — The Case for Selling Direct-to-Consumer    9 Oct, 2017

Using the direct-to-consumer sales channel is arguably more important than ever, given the...More>>

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Cover Story: Product Power   1 Sep, 2017

“I could list many accomplishments during the past 25 years, but I am most proud of the team I...More>>

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Retail Outlet: Do Retail Store Closures Create an Opening for Direct Marketers?   1 Jul, 2017

The numbers are staggering. According to estimates reported in The Dallas Morning News, Radio Shack...More>>

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Web Exclusive Column: TV Trends — Threats and Opportunities Abound   1 Jun, 2017

Several recent reports highlight current evolving trends in television — as well as forecasts for...More>>

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Legal Review: Negative Option Marketing Faces New Legal Challenges   1 Apr, 2017

Just as marketers have begun to adjust to the Federal Trade Commission’s (FTC) rigorous and...More>>

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Support Services: Get Ready to Set Scale   1 Apr, 2017

A few years back, you took that leap of faith. You consulted the experts, you developed that...More>>

News
Performance Marketers Get Super Bowl Playing Time    8 Feb, 2017

CARLSBAD, Calif. – The advertising sales numbers for Super Bowl LI are in: $432.4 million came...More>>

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Committee Corner: Conversion: A Mystery and a Nightmare, All in One   1 Jan, 2017

Gross conversion. All-call conversion. Answered call conversion. No-junk conversion. Adjusted...More>>

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Media Zone: Upwardly Mobile: Smartphones Poised to Become the Preferred Screen   1 Oct, 2016

As mobile’s penetration and omnipresence plays an ever-more-important role in consumers’ lives,...More>>

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Media Zone: Shifting to Digital and Losing Your Reach   1 Sep, 2016

Metrics are a powerful marketing tool. Yet metrics only reflect a portion of what’s critical to...More>>




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