Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  



People

People in the Direct Response Marketing Industry.


Article
Media Zone: Shifting to Digital and Losing Your Reach   1 Sep, 2016

Metrics are a powerful marketing tool. Yet metrics only reflect a portion of what’s critical to...More>>

Article
Legal Review: Defending Your Trade Secrets Just Got Easier … and Trickier   1 Jul, 2016

In performance-based marketing, few things are more important — or more difficult — than...More>>

Article
Legal Review: FTC Continues to Target Social Influencer/Native Advertising Campaigns   1 Jun, 2016

Last month, the Federal Trade Commission (FTC) announced an action against Lord & Taylor, stemming...More>>

Article
Media Zone: Marketing Mix Modeling: The Future Is Now   1 Apr, 2016

Marketing mix modeling is the practice of using statistical analysis to determine the effectiveness...More>>

Article
Legal Review: The FTC Goes ‘Native’   1 Jan, 2016

Just before Christmas, the Federal Trade Commission (FTC) released the long-awaited “Enforcement...More>>

Article
Guest Opinion: Plant, Water, and Harvest: The Keys to Valid Attribution   1 Dec, 2015

The idea of highly accurate attribution is all the rage. And it should be. Data science today makes...More>>

blank Article
Response Advisors Forum: Entering the ‘Omnichannel’ Era   1 Jan, 2015

For anyone who’s spent any appreciable time in the marketing world, the seemingly constant debuts...More>>

Article
Legal Review: The Year in Review: FTC Enforcement Trends   1 Dec, 2014

While many consumers kicked off 2014 with a renewed resolve to get into shape, lose weight or...More>>

Article
Media Zone: Is Your Campaign Optimized for Today’s Second Screen Reality?   1 Dec, 2014

According to Nielsen, 84 percent of consumers are using gadgets such as smartphones or tablets...More>>

Article
Legal Review: FTC’s Bold Face Announcement Takes on Ads’ Fine Print   1 Nov, 2014

Fine-print disclosures are everywhere. From pharmaceutical ads in publications like The New Yorker...More>>




©2016 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals