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Marketers and brands targeting consumers in the areas of prescriptions, medications and drugs.

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Integrated and Regulated   1 Jun, 2015

Going direct to consumers or, as they call it, “DTC,” has become the name of the game for...More>>

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A Vivid Plan for Growth   1 Jun, 2015

“We are after an evolution of brand and direct response,” says Mark Holland, Chicago-based CEO,...More>>

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Animal Pharm   1 Jun, 2014

Of all the existing categories that marketers toil in, perhaps none requires more regulatory...More>>

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Prescribing DR?   1 Jun, 2013

Walking down the medical or first-aid aisle of a drug store, grocery chain or big box retailer can...More>>

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Wake Up!   1 Jun, 2013

“Response marketing changed the model for both large and small traditional consumer package goods...More>>

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Energizing Qunol!   1 Apr, 2013

“Initially, we didn’t do almost any direct response,” says Peter Boutros, founder and CEO of...More>>

A Social Solution   1 Jun, 2012

It’s easy for many pharmaceutical marketers to turn a blind eye to social media — with the...More>>

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Pharmaceutical Market: An App a Day Keeps the Doctor Away   1 Jun, 2011

Pharmaceutical marketers know that health concerns are — quite literally — close to...More>>

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Semprae Fights the Good Fight   1 Jun, 2011

It’s an honor to be able to help women, but it’s also been a staggering marketing challenge,”...More>>

Prescribing Healthy Pharmaceutical Marketing Practices Article
Prescribing Healthy Pharmaceutical Marketing Practices   10 Jun, 2010

When federal regulators stamped their approval on direct-to-consumer (DTC) advertising for...More>>

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