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Marketers and brands targeting consumers in the areas of medical services, health insurance, hospitals, medical devices, and disease management and treatment.

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Healthcare/Pharmaceutical Market: The Future of Healthcare Has Arrived — and It’s D-to-C    1 Jun, 2017

When Brittany Sherwood consults with patients, she doesn’t invite them to her office for a...More>>

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Cover Story: Marketing With High Marks   1 Jun, 2017

“I’ve been doing it so long now that it’s hard to remember there being a divide” says Chris...More>>

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Rehab Centers and Referral Networks Go Direct   1 Jan, 2017

“I was on heroin,” the man says to the camera. “I used crack cocaine,” says another...More>>

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Case Study: How a HurryCane Forms    1 Nov, 2016

This story has it all: practical marketing lessons, inspired creativity, remarkable resilience, and...More>>

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Web Exclusive: Healthy Changes   1 Jun, 2016

The great advertising executive Bruce Barton once said, “When you’re through changing, you’re...More>>

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Ensuring Customer Happiness   1 Feb, 2015

When Keith Boswell looks at the digital marketing projects that Perceptint managed in 2014, one of...More>>

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The Healthcare Market Booms!   1 Feb, 2014

Whether they are educating consumers about Medicare or dental insurance, building databases of...More>>

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A Direct Advantage   1 Feb, 2014

“For Premera’s Medicare Advantage product launch, our challenge was to grow plan membership in...More>>

DR Brings Dynamic Marketing to Health Care   1 Feb, 2013

Much like the dosage amounts listed on the side of a prescription bottle, numbers don’t lie —...More>>

Scanning Saves   1 Feb, 2012

For the health care industry, technology can be a double-edged sword. While the ever-growing number...More>>

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