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Marketers and brands targeting consumers in the area of hand tools, power tools, building and construction, and home improvement.

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Retooling Hardware   1 May, 2015

Hardware giant Briggs & Stratton hit the road this spring, loading up its trailer with nine new...More>>

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Hardware is Happening   1 May, 2014

Last year’s National Hardware Show saw a 16-percent increase in attendance. And the recent event...More>>

High Pressure, High Flow Article
High Pressure, High Flow   1 May, 2014

“Briggs & Stratton and our retail partners — we appreciate the value direct response can bring...More>>

DR Hammer Home Sales Article
DR Hammers Home Sales   1 May, 2013

Liquid Nails adhesive is what you might call a sticky solution. As the name so aptly implies, the...More>>

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DR Gives Positec a Big Edge   1 Nov, 2012

Direct response marketing was critical to the building of our brands,” says Tom Duncan,...More>>

Hardware Market: DR Brings It for Hardware   1 May, 2012

By now, advertisers have heard enough about economic downgrades and what risks and pitfalls are...More>>

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DR Hits the Nail on the Head   1 May, 2011

Direct response is all about empowering consumers to take purchasing decisions into their own hands...More>>

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Kreg Does a Jig for DR   1 Jun, 2009

"Many of our past brand campaigns before DRTV were inefficient because we didn't close the loop,...More>>

Different by Design   1 May, 2008

Homes in vintage Victorian. A 100-acre town-center of trees, trails, tennis courts and duck ponds....More>>

Marketing Maintenance   1 May, 2008

Cordless soldering tools, dual-function drills, band-saw blades - innovative products in the...More>>

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