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Financial Services

Marketers and brands targeting consumers in the area of insurance, investments and banking.


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Financial Services Market: Cha-Ching! The Value in Going Direct   1 Aug, 2017

The financial services and insurance industries were in a pioneering group that caught onto the...More>>

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Cover Story: MetLife Gets Direct With Consumers   1 Aug, 2017

“It’s a priority for us to learn from consumers and be an insights-led organization,” says...More>>

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Cover Story: Rock On!   1 Jan, 2017

“There are two things I look for in a campaign,” says Niharika Shah, vice president, head of...More>>

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The Dollars and Cents of Performance-Based Marketing   1 Aug, 2016

From purveyors of merchant loans to companies that specialize in structured settlements to...More>>

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Cracking the Code    1 Aug, 2015

Conduct a quick search for current DR spots featuring financial services and insurance companies...More>>

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Running With the Bulls   1 Aug, 2014

Make no bones about it: J.G. Wentworth is a direct response marketer. “That’s how we describe...More>>

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Financial Savvy   1 Aug, 2013

In the world of financial services marketing, Mal Karlin, president and chief creative officer at...More>>

A 'Safe' Boom Article
A 'Safe' Boom   1 Aug, 2013

“Direct response lets us level the playing field against the big guys,” says Bill Broich,...More>>

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Cover Story: Doing Direct Differently   1 Mar, 2013

“Direct is all we know. It’s how our business was born and continues today,” says Lisa...More>>

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Building Social Capital   1 Apr, 2012

"DR marketing is just evolving so rapidly,” says Patrick McLean, Richmond, Va.-based vice...More>>




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