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Marketers and brands targeting consumers in the areas of movies, television, music, video games, electronic entertainment and more.

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Selling the Good Vibes   1 Jul, 2015

Top-selling direct response products all share one thing in common: They solve a problem. They help...More>>

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More Than Just Talking Heads   1 Jul, 2015

“Our business was built leveraging direct-to-consumer digital marketing techniques,” says Gregg...More>>

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Entertainment Epiphanies    1 Jul, 2014

When it comes to the entertainment space, shifting eyeballs and evolving viewing habits aren’t up...More>>

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The Zumba Revolution   1 Jul, 2014

“Direct response marketing has taught me a lot about human behavior,” says Alberto Perlman, CEO...More>>

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The Purchasing Power of Entertainment Escapism   1 Jul, 2013

While it’s often said that entertainment spending tends to stay up in a down economy given the...More>>

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Hitting a Marketing High Note   1 Jan, 2013

“We like to cover all angles,” says Larry Balaban, co-founder of the Baby Genius brand of...More>>

Creating Community   1 Jul, 2012

Embracing interactive, customized digital tools, entertainment marketers like Nikon and Hulu are...More>>

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Cover Story: Swimming With Sharks   1 Jul, 2012

Swimming With Sharks The Godfather of Urban Fashion" and "Shark Tank"TV star Daymond John takes...More>>

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Direct Response Goes Hollywood   1 Jul, 2011

As consumers become increasingly nimble in tuning out ads, marketers must work that much harder to...More>>

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Sharing Screens   1 Jul, 2011

With the escalating consumption of smartphones and increasing attention to mobile capabilities...More>>

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