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Consumer Package Goods

Marketers and brands targeting consumers in the areas of everyday consumables, such as cleaning supplies, food and hygienic products.

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CPG Market: Toilet Paper Cleans Up … Online   1 Sep, 2017

If you want to understand why consumer packaged goods (CPGs) are selling so well online, you only...More>>

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Delivering a Brand New Package   1 Sep, 2016

There comes a point when trips to the hair salon are met with a tint of resentment. What was once...More>>

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A Mobile CPG Evolution    1 Sep, 2015

Jeff Davis fondly remembers the days when mobile video advertising was still a far-off vision for...More>>

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Packing in the Sales   1 Sep, 2014

Long before the mammoth direct response consumer packaged good (CPG) product OxiClean, there was...More>>

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What’s In Store?   1 Sep, 2013

A major shift happened in direct marketing about a decade ago. As pharmaceutical companies pushed...More>>

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