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Consumer Electronics

Marketers and brands targeting consumers in the areas of electronic equipment intended for everyday use for entertainment, communications and office productivity.

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Consumer Electronics Market: A Space Odyssey   1 Dec, 2016

When the first videocassette recorders (VCRs) emerged in 1970, the consumer electronics (CE) market...More>>

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Breaking Out of the Silicon Valley ‘Echo Chamber’   1 Dec, 2015

The fact that consumers are downright obsessed with gadgets, devices, and other electronic gizmos...More>>

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Cover Story: A Spring in Their Steps   1 Dec, 2015

“We have not spent a dollar on brand advertising — not one dollar,” says Dawn Callahan, chief...More>>

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Stocking the Shelves With Consumer Electronics   1 Dec, 2014

If there’s one product sector that’s benefitted heavily from the rapid technological advances...More>>

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Holiday Buzz   1 Dec, 2013

From home entertainment to home improvement, the latest consumer electronics creating buzz this...More>>

CE Sells CE   1 Dec, 2012

In today’s wired world, Santa Claus doesn’t have to look very far when filling holiday wish...More>>

Toying with Tablets Article
Consumer Electronics Market: Toying With Tablets   1 Dec, 2011

Consumer Electronics Market: Toying With TabletsMore>>

Consumer Electronics Article
Making a Connection With DR   1 Dec, 2010

Despite a rough few years in consumer electronics, marketers in the space are expecting nothing but...More>>

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Sprinting Toward Results ... Now   1 Aug, 2009

"Though direct response might not have that sexy draw of a glossy brand ad, it's a true workhorse...More>>

blank Article Grows Up in a Hurry   1 Mar, 2009

Aliso Viejo, Calif.-based officially launched as a hi-tech E-tailer in November 1997 with...More>>

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