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Web Exclusive Column: Now More Than Ever — The Case for Selling Direct-to-Consumer    9 Oct, 2017

Using the direct-to-consumer sales channel is arguably more important than ever, given the...More>>

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Response Magazine’s 22nd Annual State of the Industry Report   1 Sep, 2017

“Innovation has been the touchstone of growth in our business,” says Kevin Lyons, president and...More>>

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CPG Market: Toilet Paper Cleans Up … Online   1 Sep, 2017

If you want to understand why consumer packaged goods (CPGs) are selling so well online, you only...More>>

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Financial Services Market: Cha-Ching! The Value in Going Direct   1 Aug, 2017

The financial services and insurance industries were in a pioneering group that caught onto the...More>>

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Cover Story: MetLife Gets Direct With Consumers   1 Aug, 2017

“It’s a priority for us to learn from consumers and be an insights-led organization,” says...More>>

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The Next Episode   1 Jul, 2017

What shows are you watching? With so many new must-watch shows, it’s no longer assumed that...More>>

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Healthcare/Pharmaceutical Market: The Future of Healthcare Has Arrived — and It’s D-to-C    1 Jun, 2017

When Brittany Sherwood consults with patients, she doesn’t invite them to her office for a...More>>

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Cover Story: Marketing With High Marks   1 Jun, 2017

“I’ve been doing it so long now that it’s hard to remember there being a divide” says Chris...More>>

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DRMA Spotlight: Thriving With Change   1 Apr, 2017

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>

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Beauty and Personal Care Market: Basking in the Glow    1 Apr, 2017

Asim Akhtar, Ph.D., has taken on one of the biggest challenges that any skincare product company...More>>




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