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DRMA Spotlight: A More Expansive Offering   1 May, 2016

We last turned the DRMA Spotlight on the Woodland Hills, Calif.-based InterMedia Group of...More>>

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That’s the Beauty of It!    1 Apr, 2016

In an ongoing mission to look younger, feel better, improve their appearances, and even grow their...More>>

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DRMA Spotlight: Perfecting the Process   1 Mar, 2016

It’s been one year since we turned the DRMA Spotlight on Los Angeles-based Swipe Payment...More>>

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Response Advisors Forum: A Long Run … and a Short Sprint   1 Mar, 2016

Every four years, marketers are faced with the same double-whammy that affects not only media...More>>

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Housewares Finds a Home   1 Mar, 2016

It’s one of those gritty examples of entrepreneurship. When Jee Kim became a mom, she found...More>>

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Cover Story: What a Joy!   1 Mar, 2016

According to legend, Joy Mangano — inventor, businesswoman, marketer, Direct Response Hall of...More>>

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Web Exclusive: Infographic — Political Campaign Spending Activities in the Digital Age   7 Feb, 2016

With the Iowa caucuses behind us and the New Hampshire primary now upon us, it’s time to take a...More>>

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DRMA Spotlight: Expanding Thane’s Vision   1 Feb, 2016

DRMA member company Thane Direct recently underwent a sale process, as its long-time CEO, Amir...More>>

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DRMA Spotlight: Direct Branding for the Future   1 Jan, 2016

DRMA member company Envision Response Group provides performance-based marketing solutions — from...More>>

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Hitting the Goal   1 Jan, 2016

Comedian Daniel Tosh once quipped about soccer, “If you grew up in a mud hut swatting horseflies,...More>>




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