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DRMA Spotlight: Targeting Health-Focused Viewers — in Programming and Advertising   1 Oct, 2016

Rebranded in late 2014, Z Living is a TV network that brings viewers the best in health...More>>

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Fueling Sales   1 Oct, 2016

Porsche’s print ad for the new 718 Boxster in the September issue of Outside leads readers who...More>>

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DRMA Spotlight: Expanding Capabilities and a Broadening Vision   1 Sep, 2016

In January, Cannella Response Television acquired Media Properties Holdings (MPH), parent company...More>>

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Response Magazine’s 21st Annual State of the Industry Report   1 Sep, 2016

“One could argue that all marketers are direct marketers these days,” says Peter Koeppel,...More>>

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Delivering a Brand New Package   1 Sep, 2016

There comes a point when trips to the hair salon are met with a tint of resentment. What was once...More>>

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Cover Story: Tipping the Scales   1 Sep, 2016

“I’ve never considered direct or performance-based marketing divorced from brand building in...More>>

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DRMA Spotlight: Not Toying With Your Business   1 Aug, 2016

“When we take on a new client, we have a holistic approach to designing a solution that will fit...More>>

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The Dollars and Cents of Performance-Based Marketing   1 Aug, 2016

From purveyors of merchant loans to companies that specialize in structured settlements to...More>>

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Cover Story: A Beautiful Expansion   1 Aug, 2016

“We are a new player in the U.S., and we are learning what’s effective with our customers,”...More>>

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Ready for the Next Big Thing   1 Jul, 2016

Slipping vinyl out of its cardboard sleeve recalls a trip to the record store, spending hours...More>>

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