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Editorial
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Case Study: How a HurryCane Forms    1 Nov, 2016

This story has it all: practical marketing lessons, inspired creativity, remarkable resilience, and...More>>

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Travel Market: Total Immersion   1 Nov, 2016

It is — unless someone remains undecided on where to go, what to do, or how much he or she is...More>>

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Cover Story: Balancing More Than Sheets   1 Nov, 2016

When asked what his company’s success at building brand and driving sales via performance-based...More>>

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DRMA Spotlight: Targeting Health-Focused Viewers — in Programming and Advertising   1 Oct, 2016

Rebranded in late 2014, Z Living is a TV network that brings viewers the best in health...More>>

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Fueling Sales   1 Oct, 2016

Porsche’s print ad for the new 718 Boxster in the September issue of Outside leads readers who...More>>

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DRMA Spotlight: Expanding Capabilities and a Broadening Vision   1 Sep, 2016

In January, Cannella Response Television acquired Media Properties Holdings (MPH), parent company...More>>

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Response Magazine’s 21st Annual State of the Industry Report   1 Sep, 2016

“One could argue that all marketers are direct marketers these days,” says Peter Koeppel,...More>>

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Delivering a Brand New Package   1 Sep, 2016

There comes a point when trips to the hair salon are met with a tint of resentment. What was once...More>>

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Cover Story: Tipping the Scales   1 Sep, 2016

“I’ve never considered direct or performance-based marketing divorced from brand building in...More>>

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DRMA Spotlight: Not Toying With Your Business   1 Aug, 2016

“When we take on a new client, we have a holistic approach to designing a solution that will fit...More>>




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