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Editorial
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Cover Story: Not Your Average Home Expansion   1 Feb, 2017

“Nobody wakes up, out of the blue, and decides to call us for home improvement,” says Marshal...More>>

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Rehab Centers and Referral Networks Go Direct   1 Jan, 2017

“I was on heroin,” the man says to the camera. “I used crack cocaine,” says another...More>>

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Sports & Fitness Market: The Pulse of Fitness   1 Jan, 2017

View this article as a trip to the gym — a visit to the various areas of the fitness market....More>>

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Cover Story: Rock On!   1 Jan, 2017

“There are two things I look for in a campaign,” says Niharika Shah, vice president, head of...More>>

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Web Exclusive: DR Radio Rocks the Reach   1 Dec, 2016

The goal was pretty simple. HealthMarkets, a national health insurer, wanted the lowest...More>>

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Response Advisors Forum: Parsing the Projections   1 Dec, 2016

When the calendar gets short at the end of the year, one thing you can always count on are dozens...More>>

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Consumer Electronics Market: A Space Odyssey   1 Dec, 2016

When the first videocassette recorders (VCRs) emerged in 1970, the consumer electronics (CE) market...More>>

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Case Study: How a HurryCane Forms    1 Nov, 2016

This story has it all: practical marketing lessons, inspired creativity, remarkable resilience, and...More>>

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Travel Market: Total Immersion   1 Nov, 2016

It is — unless someone remains undecided on where to go, what to do, or how much he or she is...More>>

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Cover Story: Balancing More Than Sheets   1 Nov, 2016

When asked what his company’s success at building brand and driving sales via performance-based...More>>




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