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Editorial
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Cracking the Code    1 Aug, 2015

Conduct a quick search for current DR spots featuring financial services and insurance companies...More>>

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Selling the Good Vibes   1 Jul, 2015

Top-selling direct response products all share one thing in common: They solve a problem. They help...More>>

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More Than Just Talking Heads   1 Jul, 2015

“Our business was built leveraging direct-to-consumer digital marketing techniques,” says Gregg...More>>

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Data Drivers: Customer Lifetime Value: A Roadmap to Reality   1 Jun, 2015

We used to hear about customer lifetime value (CLTV) constantly before “big data” became the...More>>

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Integrated and Regulated   1 Jun, 2015

Going direct to consumers or, as they call it, “DTC,” has become the name of the game for...More>>

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A Vivid Plan for Growth   1 Jun, 2015

“We are after an evolution of brand and direct response,” says Mark Holland, Chicago-based CEO,...More>>

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Web Exclusive: The Fact That We Can Doesn’t Mean We Should   1 Jun, 2015

I love the creative ingenuity and intellectual curiosity behind the idea of connecting online...More>>

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Retooling Hardware   1 May, 2015

Hardware giant Briggs & Stratton hit the road this spring, loading up its trailer with nine new...More>>

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Creating True Customer Experiences   1 Apr, 2015

As one of the mainstays of the direct response advertising market, the beauty and personal care...More>>

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DRMA Spotlight: Processing the Right Answers for Clients   1 Mar, 2015

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA)...More>>





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