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Editorial
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Ready for the Next Big Thing   1 Jul, 2016

Slipping vinyl out of its cardboard sleeve recalls a trip to the record store, spending hours...More>>

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Web Exclusive: Healthy Changes   1 Jun, 2016

The great advertising executive Bruce Barton once said, “When you’re through changing, you’re...More>>

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Response Advisors Forum: What’s the Attribution Solution?   1 Jun, 2016

Consumers are driving marketing more than ever, responding to marketers’ messages wherever,...More>>

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‘What Happens in Vegas ...’   1 Jun, 2016

“Performance-based marketing allows us to be able to react in real time to consumers’ needs,”...More>>

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DRMA Spotlight: A More Expansive Offering   1 May, 2016

We last turned the DRMA Spotlight on the Woodland Hills, Calif.-based InterMedia Group of...More>>

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That’s the Beauty of It!    1 Apr, 2016

In an ongoing mission to look younger, feel better, improve their appearances, and even grow their...More>>

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DRMA Spotlight: Perfecting the Process   1 Mar, 2016

It’s been one year since we turned the DRMA Spotlight on Los Angeles-based Swipe Payment...More>>

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Response Advisors Forum: A Long Run … and a Short Sprint   1 Mar, 2016

Every four years, marketers are faced with the same double-whammy that affects not only media...More>>

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Housewares Finds a Home   1 Mar, 2016

It’s one of those gritty examples of entrepreneurship. When Jee Kim became a mom, she found...More>>

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Cover Story: What a Joy!   1 Mar, 2016

According to legend, Joy Mangano — inventor, businesswoman, marketer, Direct Response Hall of...More>>




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