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FTC Says You Can’t ‘Gag’ Truthful Negative Consumer Reviews   13 Oct, 2015

In September, the Federal Trade Commission (FTC) filed suit against a marketer doing business as...More>>

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The Risks and Rules of Auto-Renewal   13 Oct, 2015

Many direct marketers adopt automatic renewal policies in connection with sales or lease programs...More>>

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Foot Locker E-Mail Anti-SPAM Case Dismissed   8 Sep, 2015

California may have the nation’s most aggressive anti-SPAM law. California Business & Professions...More>>

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‘Mole Detective’ Exposes Continuing FTC Rift Over Ad Regulation   8 Sep, 2015

Once again, Republican Federal Trade Commissioner Maureen Ohlhausen has taken her colleagues in the...More>>

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Keep It Clean: Ashley Madison’s Lessons for Marketers   8 Sep, 2015

The seemingly irreparable reputational damage and ruinously expensive litigation that follow data...More>>

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FCC’s Declatory Ruling Addresses 21 TCPA Clarification Requests   11 Aug, 2015

The Telephone Consumer Protection Act (TCPA) generally prohibits placing calls or sending text...More>>

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Don’t Price Yourself Out of Business   11 Aug, 2015

Everyone loves a bargain. Consumers love saving money, and marketers love how discounts drive...More>>

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FCC Says On-Demand Text Messages Do Not Violate the TCPA   11 Aug, 2015

A big win for retailers and others, the Federal Communications Commission (FCC) issued a...More>>

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‘The Doom That Came to Atlantic City’   7 Jul, 2015

Due to many abuses in the raising of capital for seemingly attractive – but less than honorable...More>>

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FTC Not Happy With ‘Risk-Free Trial’ Disclosures   7 Jul, 2015

On June 16, the Federal Trade Commission (FTC) filed a case in Los Angeles against online marketers...More>>

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