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You Can’t Have Community Without Unity   11 Apr, 2017

When I took my first job in the direct response industry – working for a call center – nearly...More>>

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It’s a Bird … It’s a Brand … It’s Brand Response!   11 Apr, 2017

When it comes to marketing a product or service, there are typically two overarching objectives:...More>>

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The Signs From Trump’s First 75 — What Should Performance-Based Marketers Know   11 Apr, 2017

For its contribution to this month’s DRMA Voice, the DRMA Education Committee decided to tackle...More>>

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FTC Has Little to Say in Prepaid Card Advertising Case   11 Apr, 2017

For regular readers of Federal Trade Commission (FTC) press releases, the recent announcement that...More>>

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FTC v. DirecTV: Negative Options, ‘Info-Hovers,’ Icons, and More   11 Apr, 2017

In 2010, DirecTV settled a 49-state enforcement action over its advertising practices, including...More>>

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‘E.T. Phone Home!’ The Effects of Artificial Intelligence on Marketing   14 Mar, 2017

To prevent serious error and catastrophic leadership missteps, the chief marketing officer (CMO) of...More>>

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Face Time Beats ‘FaceTime’ … Every Time   14 Mar, 2017

It’s March 2017, and we live and work in a world where most of us are inextricably glued to our...More>>

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The Quandary in TV’s Advertising Evolution   14 Mar, 2017

“There are two kinds of fools. One says, ‘This is old, therefore it is good’; the other says,...More>>

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Protecting Against Product Liability Actions   14 Mar, 2017

When starting a business, your top priority should be to ensure that your product is safe from any...More>>

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Don’t Let Your Ads Foul Out   14 Mar, 2017

March is upon us, which means it is time for the madness to begin. Every year at this time, the...More>>




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