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Be a Part of Something Great   17 Oct, 2017

Starting from an early age, children join the Boy Scouts or Girl Scouts, and join clubs with other...More>>

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Two Sizes Do Not Fit All   17 Oct, 2017

As both network and cable TV viewership continue to decline, and market fragmentation becomes an...More>>

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Congress Codifies ‘Gag Order’ on Consumer Review ‘Gag Clauses’   17 Oct, 2017

In an October 2015 post on my own blog – “FTC Obtains ‘Gag Order’ Against ‘Gag...More>>

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Curious What the FTC has Been Up to?   17 Oct, 2017

A change in administration inevitably raises questions about the priorities and direction of...More>>

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Become a Member, Stay Involved, Advocate for Our Industry   19 Sep, 2017

Many years ago, I came to the DR industry after spending more than 20 years in general advertising....More>>

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Mass Tort Drug Injury Ads Draw Government Scrutiny   19 Sep, 2017

In June, the House Judiciary Subcommittee on the Constitution and Civil Justice held a hearing...More>>

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Negative Option Remains Prime Enforcement Target at Trump FTC   19 Sep, 2017

When Acting Federal Trade Commission (FTC) Chair Maureen Ohlhausen – who nine months into the...More>>

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FTC Plays ‘Red Light, Green Light’ With Influencer Marketers   19 Sep, 2017

Earlier this month, the Federal Trade Commission (FTC) broke new ground by announcing its first...More>>

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Community Transforms How We Do Business   15 Aug, 2017

As we move toward the end of August, it would seem that the coming months are some of the busiest...More>>

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The Importance of Global Brand Strategy   15 Aug, 2017

Your direct-to-consumer product is selling well in the United States. Congratulations! Now it’s...More>>




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