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The Subscription Economy: New Name, Recurring Issues   11 Oct, 2016

The “subscription economy” receives a lot of buzz these days, but the truth is that the...More>>

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Food Package Labeling Lawsuits on the Rise   11 Oct, 2016

General Mills is among several food companies to face an increasing number of consumer lawsuits...More>>

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Ringless Voicemail: Clever and Cool, but Is It Illegal?   11 Oct, 2016

A few months ago, a client asked if “ringless voicemail” is legal. Before I could answer, I...More>>

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How Much Is That Hamdog in the (Drive-Thru) Window?   11 Oct, 2016

Perhaps the first question should be: “What in the world is a Hamdog?” The Hamdog is a...More>>

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TV (Is) Everywhere   11 Oct, 2016

Everyone knows direct response is changing. We have seen change coming from every direction the...More>>

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The People, the Benefits, and the Experience   11 Oct, 2016

The DRMA is more than just an amazing community of fabulous individuals with fruitful business...More>>

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How Can Brands Defend Themselves From Negative Review Sites?   11 Oct, 2016

Review sites have proven to be a popular part of today’s online shopping experience, with...More>>

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Warning to Executives: You Can Lose Personal Immunity From Business Liabilities   13 Sep, 2016

It is common knowledge among participants in the direct marketing industry that, in addition to the...More>>

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FTC Back on Track in RTC Crusade   13 Sep, 2016

As I wrote late last year, the Federal Trade Commission’s (FTC) crusade to mandate randomized...More>>

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Open for Comment: Proposed Revisions to the 1995 Antitrust Guidelines for Licensing Intellectual Property   13 Sep, 2016

The Federal Trade Commission (FTC) and the Department of Justice (DOJ) recently released proposed...More>>

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