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Get Out What You Put In   20 Jun, 2017

When it came time to renew my DRMA membership this year, there was no question what I was going to...More>>

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Growing ‘Unicorns’ With Brand Response TV Advertising   20 Jun, 2017

During the past few Super Bowl games, advertisements from prominent tech companies have popped up...More>>

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Federal Court Ruling Against Retailers Could Spell Trouble for Supplement Companies   20 Jun, 2017

A recent ruling by a federal district court holding that Walmart, Target, and Walgreens could face...More>>

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How Harmful Can One Text Be?   20 Jun, 2017

How much liability can one call or text create for a telemarketer? The real answer is that it may...More>>

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Continuity Plans Receive Renewed State Scrutiny   16 May, 2017

A proposed amendment to Section 17602 of the California Business and Professions Code that recently...More>>

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E-Commerce Best Practices in a Stay-at-Home Economy   16 May, 2017

For years, DRTV marketers have observed a phenomenon known as the halo effect, where sales in...More>>

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DRMA Member Benefits Don’t End at Response Expo   16 May, 2017

For many of us, the closing party at last month’s Response Expo marked the end of months of...More>>

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Text as a Response Mechanism Has Arrived   16 May, 2017

The idea of adding a texting option to a direct response advertisement’s call-to-action has been...More>>

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Court Pulls Plug on ‘Electronic DJ’ Telemarketing   16 May, 2017

Electronic dance music (EDM), featuring disc jockeys who make music simply by pressing buttons on a...More>>

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Health and Wellness Products: How the FDA Decides What to Regulate   16 May, 2017

Consumer demand for products that maintain and improve their health and wellness has grown steadily...More>>

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