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Warning to Executives: You Can Lose Personal Immunity From Business Liabilities   13 Sep, 2016

It is common knowledge among participants in the direct marketing industry that, in addition to the...More>>

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FTC Back on Track in RTC Crusade   13 Sep, 2016

As I wrote late last year, the Federal Trade Commission’s (FTC) crusade to mandate randomized...More>>

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Open for Comment: Proposed Revisions to the 1995 Antitrust Guidelines for Licensing Intellectual Property   13 Sep, 2016

The Federal Trade Commission (FTC) and the Department of Justice (DOJ) recently released proposed...More>>

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It’s What You Don’t Say: Time to Strengthen Your Social Media Disclosure Standards   13 Sep, 2016

Endorsements have always been one of the most powerful advertising techniques, and we can tell you...More>>

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7-Eleven May Be Liable for Mislabeling Food Packages   9 Aug, 2016

Scott Bishop (plaintiff), a consumer of 7-Eleven brand potato chips, initiated a class action...More>>

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This Summer, Don’t Reach for the Rings   9 Aug, 2016

For a marketer, the Olympics are an almost irresistible opportunity to build brand awareness and...More>>

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Warner Bros. Settles FTC Charges It Failed to Adequately Disclose Payments to Online Influencers    9 Aug, 2016

More brands are paying online “influencers” to engage with, positively review, and market their...More>>

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In Case of Negotiation Breakdown, Always Be Trial Ready   12 Jul, 2016

Consider this line from FBI Director James Comey: “We have a name for prosecutors who have never...More>>

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Misplaced Modifiers?   12 Jul, 2016

The hottest buzzword in food production is an abbreviation: GMO, which stands for genetically...More>>

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Supreme Court Hands TCPA and Privacy Defendants a Gift   12 Jul, 2016

The U.S. Supreme Court handed telemarketing and privacy defendants a nice gift in May. In Spokeo...More>>

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