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DRMA Spotlight: Targeting Health-Focused Viewers — in Programming and Advertising   1 Oct, 2016

Rebranded in late 2014, Z Living is a TV network that brings viewers the best in health...More>>

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DRMA Spotlight: Expanding Capabilities and a Broadening Vision   1 Sep, 2016

In January, Cannella Response Television acquired Media Properties Holdings (MPH), parent company...More>>

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DRMA Spotlight: Not Toying With Your Business   1 Aug, 2016

“When we take on a new client, we have a holistic approach to designing a solution that will fit...More>>

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DRMA Spotlight: A More Expansive Offering   1 May, 2016

We last turned the DRMA Spotlight on the Woodland Hills, Calif.-based InterMedia Group of...More>>

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DRMA Spotlight: Perfecting the Process   1 Mar, 2016

It’s been one year since we turned the DRMA Spotlight on Los Angeles-based Swipe Payment...More>>

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DRMA Spotlight: Expanding Thane’s Vision   1 Feb, 2016

DRMA member company Thane Direct recently underwent a sale process, as its long-time CEO, Amir...More>>

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DRMA Spotlight: Direct Branding for the Future   1 Jan, 2016

DRMA member company Envision Response Group provides performance-based marketing solutions — from...More>>

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DRMA Spotlight: 30 Years in, Cannella Response Television Keeps Looking Ahead   1 Oct, 2015

It’s been one year since we turned the DRMA Spotlight on Burlington, Wis., and Los Angeles-based...More>>

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DRMA Corporate Profile: Fresh, Creative Thinking and More Than $1 Billion in Sales   1 Sep, 2015

At Envision Response Group, we understand that DRTV is changing and that it’s more important than...More>>

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DRMA Spotlight: Processing the Right Answers for Clients   1 Mar, 2015

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA)...More>>

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