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Case Study: Mojo - Mojo Helps My Shiney Hiney Bring Sexy Back   19 Oct, 2016


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The Subscription Economy: New Name, Recurring Issues   11 Oct, 2016

The “subscription economy” receives a lot of buzz these days, but the truth is that the...More>>

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Food Package Labeling Lawsuits on the Rise   11 Oct, 2016

General Mills is among several food companies to face an increasing number of consumer lawsuits...More>>

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Ringless Voicemail: Clever and Cool, but Is It Illegal?   11 Oct, 2016

A few months ago, a client asked if “ringless voicemail” is legal. Before I could answer, I...More>>

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How Much Is That Hamdog in the (Drive-Thru) Window?   11 Oct, 2016

Perhaps the first question should be: “What in the world is a Hamdog?” The Hamdog is a...More>>

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TV (Is) Everywhere   11 Oct, 2016

Everyone knows direct response is changing. We have seen change coming from every direction the...More>>

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The People, the Benefits, and the Experience   11 Oct, 2016

The DRMA is more than just an amazing community of fabulous individuals with fruitful business...More>>

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How Can Brands Defend Themselves From Negative Review Sites?   11 Oct, 2016

Review sites have proven to be a popular part of today’s online shopping experience, with...More>>

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DRMA Spotlight: Targeting Health-Focused Viewers — in Programming and Advertising   1 Oct, 2016

Rebranded in late 2014, Z Living is a TV network that brings viewers the best in health...More>>

Cost of Teleservices   22 Sep, 2016

PDF version of Cost of TeleservicesMore>>

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