Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in


The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers

blank Article
California Call Recording Class Actions: Present and Future – Part I   9 Feb, 2016

For the first four decades of its existence, California’s call recording statute, the California...More>>

blank Article
Copyright: The Key to Revealing the Identity of Repeat Infringers on Amazon and eBay   9 Feb, 2016

Most product marketers and distributors likely have had to deal with counterfeit products being...More>>

blank Article
Supreme Court Closes One Door. Did It Open Another?   9 Feb, 2016

In the November issue of The DRMA Voice, we wrote that the United States Supreme Court had recently...More>>

blank Article
MillerCoors Labeling of Blue Moon as ‘Craft Beer’ Not Deceptive   12 Jan, 2016

What does the term “craft beer” mean to consumers? Plaintiff Evan Parent filed a class action...More>>

blank Article
What’s Up With “Up to” Claims?   12 Jan, 2016

For many years, the substantiation standard for so-called “up to” claims was whether an...More>>

blank Article
FTC Unveils Enforcement Policy for Native Advertising   12 Jan, 2016

Two years after holding a public workshop on the subject, the Federal Trade Commission (FTC) has...More>>

blank Article
DRMA Spotlight: Direct Branding for the Future   1 Jan, 2016

DRMA member company Envision Response Group provides performance-based marketing solutions — from...More>>

blank Article
Supreme Court to Decide Whether Government Can Freeze ‘Untainted’ Funds   1 Dec, 2015

When the Federal Trade Commission (FTC) gets a court order to freeze a defendant’s assets for...More>>

blank Article
FTC Data Security Jurisdiction Questioned   1 Dec, 2015

A Federal Trade Commission (FTC) Administrative Law Judge recently ruled against the consumer...More>>

blank Article
FTC's TSR Amendments Give Marketers an Earful   1 Dec, 2015

Change seems a fact of life when it comes to the regulation of telemarketing by the Federal Trade...More>>

©2016 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals