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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers

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Get Involved, Stay Involved   14 Feb, 2017

I’m celebrating my eighth year as a DRMA member and my 32nd year in banking. Since joining the...More>>

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The Certainty of Cinema in an Uncertain Market   14 Feb, 2017

In today’s fragmented marketplace, there’s an undeniable disconnect as to how consumers are...More>>

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Advertising, Disrupted: Part 2   14 Feb, 2017

You: “Siri, what's the best pill for my headache?” Siri: “The best pill for your headache...More>>

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How to Respond to a CID   14 Feb, 2017

Federal Trade Commission (FTC) attorneys now routinely issue civil investigative demands (CID) to...More>>

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Is ‘Made in China’ a Thing of the Past?   14 Feb, 2017

According to the Office of the U.S. Trade Representative, China is our largest goods trading...More>>

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What to Expect From the FTC’s Acting Chairperson   14 Feb, 2017

Late last month, President Trump named Maureen Ohlhausen as acting chair of the Federal Trade...More>>

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Taking a Micro and a Macro Viewpoint on Attribution   17 Jan, 2017

In today’s multi-screen, cross-platform world, marketers have more ways than ever before to...More>>

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A Salesman’s DRMA Story   17 Jan, 2017

I can recall, very clearly, my first direct response trade show. I had spent the previous three...More>>

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Advertising, Disrupted   17 Jan, 2017

My grandfather David Sarnoff – the “General,” as he preferred to be addressed – is...More>>

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Congress Gangs up on Gaggers, Reaffirms FTC’s Stance on Consumer Gag Clauses   17 Jan, 2017

Word of mouth has always been a powerful marketing tool. Consumers often rely on recommendations...More>>

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