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DRMA

The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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Case Study: FDAImports.com - How the FDA Almost Stopped the BeActive Brace   25 May, 2016

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Case Study: InterMedia Advertising - POV Series: Optimization   25 May, 2016

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General Info
DRMA Discussions   19 May, 2016

DRMA DiscussionsMore>>

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DRMA Membership Deck   11 May, 2016

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Supreme Court Rules Government Cannot Freeze ‘Untainted’ Funds   10 May, 2016

In the December 2015 edition of The DRMA Voice (Supreme Court to Decide Whether Government can...More>>

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Are Chipotle’s ‘GMO-Free’ Claims Deceptive?   10 May, 2016

Chipotle Mexican Grill Inc. claims to be the first national restaurant company to disclose the...More>>

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This Article Is 100% Natural (I Hope the FTC Agrees)   10 May, 2016

Consumer demand for “natural” products is showing little sign of slowing, and marketers are...More>>

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Beware of IP Scams   10 May, 2016

Be on the lookout for intellectual property (IP) and domain name-related schemes specifically...More>>

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DRMA Spotlight: A More Expansive Offering   1 May, 2016

We last turned the DRMA Spotlight on the Woodland Hills, Calif.-based InterMedia Group of...More>>

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FTC Hits Lord & Taylor Over Native Advertising, Social Influencer Campaign   12 Apr, 2016

In December 2015, the Federal Trade Commission (FTC) issued its long-awaited enforcement policy...More>>




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