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Continuity Plans Receive Renewed State Scrutiny   16 May, 2017

A proposed amendment to Section 17602 of the California Business and Professions Code that recently...More>>

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E-Commerce Best Practices in a Stay-at-Home Economy   16 May, 2017

For years, DRTV marketers have observed a phenomenon known as the halo effect, where sales in...More>>

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DRMA Member Benefits Don’t End at Response Expo   16 May, 2017

For many of us, the closing party at last month’s Response Expo marked the end of months of...More>>

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Text as a Response Mechanism Has Arrived   16 May, 2017

The idea of adding a texting option to a direct response advertisement’s call-to-action has been...More>>

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Court Pulls Plug on ‘Electronic DJ’ Telemarketing   16 May, 2017

Electronic dance music (EDM), featuring disc jockeys who make music simply by pressing buttons on a...More>>

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Health and Wellness Products: How the FDA Decides What to Regulate   16 May, 2017

Consumer demand for products that maintain and improve their health and wellness has grown steadily...More>>

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You Can’t Have Community Without Unity   11 Apr, 2017

When I took my first job in the direct response industry – working for a call center – nearly...More>>

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It’s a Bird … It’s a Brand … It’s Brand Response!   11 Apr, 2017

When it comes to marketing a product or service, there are typically two overarching objectives:...More>>

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The Signs From Trump’s First 75 — What Should Performance-Based Marketers Know   11 Apr, 2017

For its contribution to this month’s DRMA Voice, the DRMA Education Committee decided to tackle...More>>

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FTC Has Little to Say in Prepaid Card Advertising Case   11 Apr, 2017

For regular readers of Federal Trade Commission (FTC) press releases, the recent announcement that...More>>

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