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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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Taking a Micro and a Macro Viewpoint on Attribution   17 Jan, 2017

In today’s multi-screen, cross-platform world, marketers have more ways than ever before to...More>>

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A Salesman’s DRMA Story   17 Jan, 2017

I can recall, very clearly, my first direct response trade show. I had spent the previous three...More>>

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Advertising, Disrupted   17 Jan, 2017

My grandfather David Sarnoff – the “General,” as he preferred to be addressed – is...More>>

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Congress Gangs up on Gaggers, Reaffirms FTC’s Stance on Consumer Gag Clauses   17 Jan, 2017

Word of mouth has always been a powerful marketing tool. Consumers often rely on recommendations...More>>

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Court Ruling Upholds Business-Killing Telemarketing Rule   17 Jan, 2017

The Federal Trade Commission’s (FTC) Telemarketing Sales Rule (TSR) regulates telemarketing...More>>

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Lawsuits and Fines Plague Amazon to Kick off 2017   17 Jan, 2017

Despite its recent announcement of plans to create 100,000 jobs during the next 18 months, 2017 is...More>>

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What It Meant to Be Voted DRMA Member of the Year   13 Dec, 2016

Complete shock is still the feeling I vividly remember the night I was presented with the 2013 DRMA...More>>

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The Emergence of e-Tail Retail: What’s Behind the Trend?   13 Dec, 2016

E-commerce retailing emerged as a cheaper and more efficient way to get goods into the hands of...More>>

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Integrating OOH Performance in Total Audience Measurement   13 Dec, 2016

The state of the television media landscape is changing at breakneck speed. Audiences are consuming...More>>

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Will Trump’s FTC Enforce the Commission’s Latest Enforcement Policy Statement?   13 Dec, 2016

One of the tools the Federal Trade Commission (FTC) uses to provide guidance to business is the...More>>




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