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DRMA

The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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Cost of Teleservices   22 Sep, 2016

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Warning to Executives: You Can Lose Personal Immunity From Business Liabilities   13 Sep, 2016

It is common knowledge among participants in the direct marketing industry that, in addition to the...More>>

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FTC Back on Track in RTC Crusade   13 Sep, 2016

As I wrote late last year, the Federal Trade Commission’s (FTC) crusade to mandate randomized...More>>

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Open for Comment: Proposed Revisions to the 1995 Antitrust Guidelines for Licensing Intellectual Property   13 Sep, 2016

The Federal Trade Commission (FTC) and the Department of Justice (DOJ) recently released proposed...More>>

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It’s What You Don’t Say: Time to Strengthen Your Social Media Disclosure Standards   13 Sep, 2016

Endorsements have always been one of the most powerful advertising techniques, and we can tell you...More>>

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Case Study: Fosina - The Importance of the Customer Value Proposition   7 Sep, 2016

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MOY 2016_Internationals Email_Image 3   2 Sep, 2016

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MOY 2016_Internationals Email_Image 2   2 Sep, 2016

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MOY 2016_Internationals Email_Image 1   2 Sep, 2016

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DRMA DISCUSSIONS: Celebrating Our 21st Anniversary of Success in Direct Response Print and Beyond   1 Sep, 2016

DRMA DISCUSSIONS: Celebrating Our 21st Anniversary of Success in Direct Response Print and BeyondMore>>




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