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The Direct Response Marketing Alliance is the Professional Alliance For DR Marketers


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California Call Recording Class Actions: Present and Future – Part I   9 Feb, 2016

For the first four decades of its existence, California’s call recording statute, the California...More>>

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Copyright: The Key to Revealing the Identity of Repeat Infringers on Amazon and eBay   9 Feb, 2016

Most product marketers and distributors likely have had to deal with counterfeit products being...More>>

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Supreme Court Closes One Door. Did It Open Another?   9 Feb, 2016

In the November issue of The DRMA Voice, we wrote that the United States Supreme Court had recently...More>>

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MillerCoors Labeling of Blue Moon as ‘Craft Beer’ Not Deceptive   12 Jan, 2016

What does the term “craft beer” mean to consumers? Plaintiff Evan Parent filed a class action...More>>

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What’s Up With “Up to” Claims?   12 Jan, 2016

For many years, the substantiation standard for so-called “up to” claims was whether an...More>>

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FTC Unveils Enforcement Policy for Native Advertising   12 Jan, 2016

Two years after holding a public workshop on the subject, the Federal Trade Commission (FTC) has...More>>

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DRMA Spotlight: Direct Branding for the Future   1 Jan, 2016

DRMA member company Envision Response Group provides performance-based marketing solutions — from...More>>

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Supreme Court to Decide Whether Government Can Freeze ‘Untainted’ Funds   1 Dec, 2015

When the Federal Trade Commission (FTC) gets a court order to freeze a defendant’s assets for...More>>

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FTC Data Security Jurisdiction Questioned   1 Dec, 2015

A Federal Trade Commission (FTC) Administrative Law Judge recently ruled against the consumer...More>>

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FTC's TSR Amendments Give Marketers an Earful   1 Dec, 2015

Change seems a fact of life when it comes to the regulation of telemarketing by the Federal Trade...More>>




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