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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
News Corner December 7, 2016   7 Dec, 2016

News bites from a2b Fulfillment, HolyKel Inc., and more.More>>

News
Social Takes a Back Seat to E-mail in Black Friday Sales   7 Dec, 2016

SAN JOSE, Calif. – Adobe Digital Index reports e-mail performed 17 times better than social media...More>>

News
Marketers: Proving ROI Beats Brand Awareness Metrics   7 Dec, 2016

EMERYVILLE, Calif. – A new study from Leapfrog Marketing Institute says proving return on...More>>

News
Trump Appointees Leave Questions About FCC, Net Neutrality   7 Dec, 2016

WASHINGTON – President-elect Donald Trump has now appointed three opponents to net neutrality and...More>>

News
DirecTV Now Launch is Shaky; Ad Options, FCC Actions Remain Unclear   7 Dec, 2016

NEW YORK – Despite a shaky launch, AT&T’s new over-the-top (OTT) streaming bundle service,...More>>

News
Lockard & Wechsler’s Asieya Pine Wins DRMA Member of the Year   7 Dec, 2016

NEW YORK – Response Magazine and the DRMA – the alliance for performance-based marketers –...More>>

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2017 Response Expo 728x90   6 Dec, 2016

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News
News Corner November 30, 2016   30 Nov, 2016

News bites from Shopper Approved, Hybrid Media Services, and more.More>>

News
Studies: Local TV Ads Will Slide in 2017   30 Nov, 2016

WILLIAMSBURG, Va. – Double-digit percentage declines are expected for traditional local TV...More>>

News
Future of FCC, Net Neutrality Uncertain in Trump Administration    30 Nov, 2016

WASHINGTON – Questions about the future of both net neutrality and the Federal Communications...More>>




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