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Response Magazine is the leading publication in direct response marketing.

News Corner October 7, 2015   7 Oct, 2015

News bites from Newton Media, Autobytel, and more.More>>

Poltrack: Ad Money Flowing Down the Drain   7 Oct, 2015

NEW YORK – CBS research chief David Poltrack told a group gathered at Advertising Week last week...More>>

Verizon Launches go90 App for iOS, Android   7 Oct, 2015

BASKING RIDGE, N.J. – Verizon’s new over-the-top, mobile-first video service for millennials,...More>>

Twitter Expands e-Commerce Efforts   7 Oct, 2015

SAN FRANCISCO – Twitter is on the verge of adding more e-commerce tools. Last year it launched...More>>

Facebook Unveils New Way To Siphon TV Ad Dollars   7 Oct, 2015

MENLO PARK, Calif. – Facebook has unveiled a new way to siphon TV ad money from Madison Avenue...More>>

DraftKings Wins Seventh Annual DRMA Marketer of the Year Award   7 Oct, 2015

LAS VEGAS – DraftKings claimed the seventh annual DRMA Marketer of the Year Award Wednesday...More>>

News Corner September 30, 2015   30 Sep, 2015

News bites from Concepts TV Productions, Media Design Group and more.More>>

FTC Sues Marketer for Trying to Suppress Bad Reviews   30 Sep, 2015

WASHINGTON – If you’re a marketer in the United States, you have to take the bad with the good....More>>

Watchwith, Fox to Run Ads During TV Shows   30 Sep, 2015

SAN FRANCISCO – Ad tech firm Watchwith reports it will be placing ads on screen during TV shows...More>>

Perfectly Targeted Ads on Web Proving a Rare Feat   30 Sep, 2015

NEW YORK – The idea that digital advertising was going to solve the age-old dilemma of shotgun...More>>

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