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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


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News Corner April 20, 2016   20 Apr, 2016

News bites from DRMetrix, Sling TV, and more.More>>

News
NBCU to Use ‘New Currency’ for Upfront Guarantees    20 Apr, 2016

NEW YORK – NBCUniversal reports it will use non-Nielsen data to guarantee audiences for targeted...More>>

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Interactive Video Ads More Engaging Than Pre-Roll, Banners   20 Apr, 2016

NEW YORK – A new study says interactive video is more engaging than pre-roll or standard banners.More>>

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Viewers Flock to Netflix, but Digital Video Growth Continues to Shrink   20 Apr, 2016

NEW YORK – Consumers continue to flock to Netflix as 126.9 million people are expected to view it...More>>

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Email Privacy Act Approved; Microsoft Sues Justice Dept. Over Gag Orders    20 Apr, 2016

WASHINGTON – In a rare bipartisan vote of 28-0, the House Judiciary Committee approved the Email...More>>

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White House Supports FCC in Unlocking Set-Top Boxes   20 Apr, 2016

WASHINGTON – The White House is supporting the Federal Communications Commission’s (FCC)...More>>

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News Corner April 13, 2016   13 Apr, 2016

News bites from R2C Group, Motivational Fulfillment, and more.More>>

News
Time Warner Signs Nielsen to Partner with Its Medialab   13 Apr, 2016

NEW YORK – Time Warner has signed Nielsen as a strategic partner for its Medialab, which...More>>

News
FCC Considers Banning ‘Supercookies’   13 Apr, 2016

WASHINGTON – The Federal Communications Commission (FCC) is considering whether certain types of...More>>

News
Forecast: Pay TV to See Sharp Declines   13 Apr, 2016

NEW YORK – Pay-TV providers’ gross profit margins – which now average 25 percent – are...More>>




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