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Response Magazine is the leading publication in direct response marketing.

News Corner February 15, 2017   15 Feb, 2017

News bites from InterMedia Advertising, eTail West, and more.More>>

Media Rating Council Accredits Nielsen’s Digital TV Measurement   15 Feb, 2017

NEW YORK – The Media Rating Council (MRC), the de facto measurement standard in digital...More>>

AT&T and Its Workers Still Negotiating   15 Feb, 2017

DALLAS – At press time, AT&T is reporting that it has not reached a settlement with the...More>>

Twitter’s Revenue, Audience, and Stock Sagging   15 Feb, 2017

SAN FRANCISCO – Twitter missed analysts’ projections of fourth-quarter earnings and saw a...More>>

Ad Review Board: Comcast Broadband Ads Are ‘Problematic’    15 Feb, 2017

NEW YORK – The National Advertising Review Board (NARB), a leading industry watchdog, told...More>>

Viacom to Put ‘Full Power’ Behind ‘Flagship’ Networks   15 Feb, 2017

NEW YORK – Viacom has unveiled a plan to put a laser-like focus on six “flagship” networks...More>>

Chicago 2017 728x90   14 Feb, 2017


News Corner February 8, 2017   8 Feb, 2017

News bites from a2b Fulfillment, the Association of National Advertisers, and more.More>>

Consumers Can Text for Discounts in Pfizer’s Latest Viagra TV Ad    8 Feb, 2017

NEW YORK – Pfizer’s new TV commercial for its erectile dysfunction drug Viagra lets viewers...More>>

Report: Cord-Cutters Double Since 2013; Costs are the Culprit   8 Feb, 2017

CAMBRIDGE, Mass. – Forrester Research reports that the number of pay-TV cord cutters has doubled...More>>

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