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Response Magazine is the leading publication in direct response marketing.

News Corner April 19, 2017   19 Apr, 2017

News bites from PremiumMedia360, a2b Fulfillment, and more.More>>

Washington State Debates New Privacy Bills   19 Apr, 2017

OLYMPIA, Wash. – One day after President Donald Trump signed the law repealing broadband privacy...More>>

Simulmedia-Oracle Partnership Yields Linear TV Ad Deals Based on Purchase Data   19 Apr, 2017

REDWOOD CITY, Calif. – TV audience targeting platform Simulmedia will partner with Oracle Data...More>>

Walmart’s Latest Jab at Amazon: Discounts for In-Store Pick-Up   19 Apr, 2017

BENTONVILLE, Ark. – Walmart continues to take jabs at Amazon with its latest offering: a discount...More>>

Comcast Plans NBCU SVOD as Regulatory Restrictions Expire   19 Apr, 2017

PHILADELPHIA – NBCUniversal is planning to launch subscription-video-on-demand services (SVOD)...More>>

Research: Traditional TV Viewing Remains Strong    19 Apr, 2017

NEW YORK – Reports of TV’s death are greatly exaggerated, according to new research. More>>

Pollcast Expands Into Digital Marketing   16 Apr, 2017

Pollcast Expands Into Digital MarketingMore>>

News Corner April 12, 2017   12 Apr, 2017

News bites from DISH, HomeAdvisor, and more.More>>

Guidelines Available for Ad, Data Targeting   12 Apr, 2017

NEW YORK – In an effort to standardize “advanced” data-driven linear TV media deals, Advanced...More>>

Several Companies Look to Board the Streaming Pay-TV Train   12 Apr, 2017

NEW YORK – Industry analysts are asking who’s next to jump on board the streaming pay-TV train....More>>

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