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Response Magazine is the leading publication in direct response marketing.

News Corner December 2, 2015   2 Dec, 2015

News bites from, TVSquared and more.More>>

DoJ to Probe Comcast’s Spot Ad Position   2 Dec, 2015

WASHINGTON – The U.S. Department of Justice (DoJ) has launched a probe into whether Comcast’s...More>>

Well-Targeted Ads Hit Their Mark; Consumers OK With Retargeting   2 Dec, 2015

SAN FRANCISCO – Some U.S. digital shoppers say targeted advertising is helpful, according to...More>>

TV Ads Expected Rise 4.8 Percent in 2016   2 Dec, 2015

NEW YORK – TV advertising continues to rise and will see stronger growth in 2016 due to the...More>>

Charter's TWC, Bright House Deals May Not Close Until June   2 Dec, 2015

ST. LOUIS – Several news organizations and analysts are reporting that Charter's proposed dual...More>>

Holiday Shopping Off to Strong Start; Online Thrives   2 Dec, 2015

WASHINGTON – Shoppers didn’t disappoint retailers over the Thanksgiving weekend, and the...More>>

News Corner November 25, 2015   25 Nov, 2015

News bites from The Jay Group, Rentrak, and more.More>>

AT&T Looks to End Throttling Case in Appeals Court   25 Nov, 2015

DALLAS – AT&T has filed an appellate brief saying the Federal Trade Commission (FTC) lacks...More>>

Vizio and Vendors Face Lawsuit Over Tracking Viewers   25 Nov, 2015

IRVINE, Calif. – Less than a week after reports surfaced that Vizio tracks TV viewers and shares...More>>

OTT Services to Reach 306 Million by 2020   25 Nov, 2015

DALLAS – Over-the-top (OTT) video platforms will reach 306 million people in 200 countries by...More>>

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