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Response Magazine is the leading publication in direct response marketing.

News Corner September 30, 2015   30 Sep, 2015

News bites from Concepts TV Productions, Media Design Group and more.More>>

FTC Sues Marketer for Trying to Suppress Bad Reviews   30 Sep, 2015

WASHINGTON – If you’re a marketer in the United States, you have to take the bad with the good....More>>

Watchwith, Fox to Run Ads During TV Shows   30 Sep, 2015

SAN FRANCISCO – Ad tech firm Watchwith reports it will be placing ads on screen during TV shows...More>>

Perfectly Targeted Ads on Web Proving a Rare Feat   30 Sep, 2015

NEW YORK – The idea that digital advertising was going to solve the age-old dilemma of shotgun...More>>

Net Neutrality Debate Enters Presidential Campaign   30 Sep, 2015

WASHINGTON – Republican presidential candidate Jeb Bush says that if he’s elected, he will...More>>

Nearly Half of Pay-TV Subscribers Consider Switch   30 Sep, 2015

DURHAM, N.C. – Nearly half of all pay-TV customers might either switch providers or go over the...More>>

News Corner September 23, 2015   23 Sep, 2015

News bites from AdMore, Cuore Group and more.More>>

AMC Selling TV Spots Programmatically   23 Sep, 2015

NEW YORK – AMC Networks announces it will begin selling a “percentage” of its TV ad inventory...More>>

TV Marketers Buying Closer to Airtime vs. Upfront   23 Sep, 2015

NEW YORK – TV marketers are buying TV inventory closer to airtime – in the scatter market –...More>>

3.7 Percent ‘Extremely Likely’ to Cut Cord   23 Sep, 2015

MINNEAPOLIS – A new survey says 3.7 percent of consumers are “extremely likely” to cut the...More>>

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