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Response Magazine is the leading publication in direct response marketing.

News Corner July 20, 2016   20 Jul, 2016

News bites from WGN America, DISH Media Sales, and more.More>>

Amazon Experimenting with Personalized Video Ads   20 Jul, 2016

EDINBURGH, Scotland – Online retail mammoth Amazon is experimenting with personalized video ads,...More>>

‘Buy’ Buttons on Social Media Failing the Push Test   20 Jul, 2016

BROOKLYN, N.Y. – Nearly half of U.S. internet users age 18 and older say they wouldn’t shop via...More>>

FTC: Herbalife Deceived Consumers, Fined $200M   20 Jul, 2016

WASHINGTON – Herbalife Ltd. will pay $200 million in fines levied by the Federal Trade Commission...More>>

TV Beats Smartphones, PCs in All Age Groups   20 Jul, 2016

NEW YORK – Traditional TV, despite a downward trajectory, remains the single largest part of U.S....More>>

ANA Transparency Guidelines: ‘Disclose All Potential Conflicts of Interest’   20 Jul, 2016

NEW YORK – The Association of National Advertisers (ANA) says advertisers should require their...More>>

News Corner July 13, 2016   13 Jul, 2016

News bites from DISH, Northern Lights Direct, and more.More>>

Mobile Video to Hit $25B by 2021; Ad Spending to Drive Two-Thirds of Total Value   13 Jul, 2016

BOSTON – Worldwide revenue from mobile video will reach $25 billion by 2021, says data analysis...More>>

IBM: SVODers Dislike Ads, Frustrated With Buffering   13 Jul, 2016

NEW YORK – A new survey from IBM Cloud (formerly Clearleap) says despite the popularity of...More>>

Comcast: Following FCC Cable Box Rules Not Feasible   13 Jul, 2016

WASHINGTON – Comcast says the Federal Communications Commission (FCC) plan to make TV channels...More>>

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