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Response Magazine is the leading publication in direct response marketing.

News Corner October 26, 2016   26 Oct, 2016

News bites from Atomic Direct, a2b Fulfillment, and more.More>>

Groups Ask FTC to Ban ‘Influencer Marketing’ Aimed at Kids   26 Oct, 2016

WASHINGTON – Advocacy groups are asking the Federal Trade Commission (FTC) to ban influencer...More>>

ANA Attendees Get an Earful From Vaynerchuk, Liodice   26 Oct, 2016

ORLANDO, Fla. – Attendees at the Association of National Advertisers (ANA) Masters of Marketing...More>>

Google/YouTube Start New TV Service, CBS to Offer Content   26 Oct, 2016

MOUNTAIN VIEW, Calif. – Google’s YouTube is starting up a new TV service that offers a...More>>

TV Ad Spend Slips in September as Overall Q3 Ratings Sink    26 Oct, 2016

NEW YORK – National TV ad spending fell to an index of 163 in September, down from 175 in August,...More>>

Industry Reaction to AT&T’s Reported Time Warner Acquisition Varies   26 Oct, 2016

NEW YORK – The ripples of reaction to AT&T acquiring Time Warner continue throughout the...More>>

News Corner October 19, 2016   19 Oct, 2016

News bites from comScore, Digital Advertising Alliance, and more.More>>

Obama Administration: Text-Spam Law Is Constitutional   19 Oct, 2016

WASHINGTON – Earlier this year, a consumer accused Facebook of violating the Telephone Consumer...More>>

Ad Industry Slams FCC’s ‘Counterproductive’ Privacy Proposal   19 Oct, 2016

WASHINGTON – Several ad trade groups are slamming the Federal Communications Commission’s (FCC)...More>>

Democratic Senators: FCC’s BDS Proposal May Stymie Competition   19 Oct, 2016

WASHINGTON – A group of five Democratic senators say the Federal Communications Commission’s...More>>

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