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Response Magazine is the leading publication in direct response marketing.

News Corner February 22, 2017   22 Feb, 2017

News bites from Prudential Financial, National Merchants Association, and more.More>>

Advertisers to Boost Spending on Mobile Location-Based Video Ads in 2017   22 Feb, 2017

CHANTILLY, Va. - Advertisers will spend $5 billion more to target local audiences on video by 2021,...More>>

Skipping Ads Now an ‘Ingrained Behavior’    22 Feb, 2017

NEW YORK – A new report says skipping video ads is now an “ingrained behavior” for most...More>>

Millennials Are the Most Common Ad Blockers: Nearly Half Block Ads   22 Feb, 2017

NEW YORK – A new report from eMarketer says during 2017, 36.7 million millennials (41.1 percent...More>>

GOP Senator Prepares Repeal of Broadband Privacy Rules   22 Feb, 2017

WASHINGTON – Sen. Jeff Flake (R-AZ) plans to introduce a resolution that would roll back the...More>>

Snapchat to Create Original Content Via Discovery; WaPo Joins Deal, too   22 Feb, 2017

VENICE, Calif. - Discovery Communications and Snapchat are partnering to create short-form,...More>>

News Corner February 15, 2017   15 Feb, 2017

News bites from InterMedia Advertising, eTail West, and more.More>>

Media Rating Council Accredits Nielsen’s Digital TV Measurement   15 Feb, 2017

NEW YORK – The Media Rating Council (MRC), the de facto measurement standard in digital...More>>

AT&T and Its Workers Still Negotiating   15 Feb, 2017

DALLAS – At press time, AT&T is reporting that it has not reached a settlement with the...More>>

Twitter’s Revenue, Audience, and Stock Sagging   15 Feb, 2017

SAN FRANCISCO – Twitter missed analysts’ projections of fourth-quarter earnings and saw a...More>>

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