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Response Magazine is the leading publication in direct response marketing.

News Corner August 31, 2016   31 Aug, 2016

News bites from Sinclair Television Group, a2b Fulfillment, and more.More>>

Privacy Advocates: WhatsApp Breaks Privacy Promise   31 Aug, 2016

WASHINGTON – Privacy advocates are accusing WhatsApp of reneging on its promises that it would...More>>

FTC Chair: Respect Consumers' Wishes   31 Aug, 2016

ASPEN, Colo. – Federal Trade Commission (FTC) Chairwoman Edith Ramirez told online ad companies...More>>

Report of Possible GfK Sale Shakes Media Research Industry   31 Aug, 2016

NUREMBERG, Germany – A report that GfK, the parent of Mediamark Research Inc. (MRI), a provider...More>>

Retail Sales to Rise 6% in ’16; Online May See Best Holiday in 5 Years   31 Aug, 2016

NEW YORK – Total retail sales across the globe will top $22 trillion in 2016, a 6-percent jump...More>>

Traditional Ads Slow in 2Q; Overall Ad Spend on Pace for Record   31 Aug, 2016

NEW YORK – Traditional U.S. ads in second-quarter 2016 advertising rose 2.5 percent, slowing from...More>>

News Corner August 24, 2016   24 Aug, 2016

News bites from Mercury Media, PulseTV, and more.More>>

Brite-Strike, TELEBrands Sue Emson Products For Patent Infringement    24 Aug, 2016

BOSTON – Brite-Strike Technologies Inc. and its licensee, TELEBrands Corp. – marketers of the...More>>

Mozilla Supports New Cable Box Rules   24 Aug, 2016

MOUNTAIN VIEW, Calif. – Browser developer Mozilla is supporting the proposed new set-top-box...More>>

Sprint Ads Draw BBB Ad Group’s Attention    24 Aug, 2016

WASHINGTON – The National Advertising Division (NAD), a unit of the Better Business Bureau, has...More>>

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