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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

News Corner September 2, 2015   2 Sep, 2015

News bites from OpenJar Concepts, Marketing Maven and more.More>>

Connected TV Homes Continue to Make Gains    2 Sep, 2015

PORT WASHINGTON, N.Y. – Connected TV homes continue to expand in the TV marketplace. More>>

GroupM Downgrades 2015 Ad Spend Forecast   2 Sep, 2015

NEW YORK – WPP’s GroupM has issued a forecast downgrade for 2015 ad-spending growth. In...More>>

CMOs, Studies See Social Media Getting Lots of Likes   2 Sep, 2015

CHICAGO – Social media is getting a lot of likes. A new survey of ad agencies during the second...More>>

A 5.7-Percent Increase Predicted for Holiday Retail Sales   2 Sep, 2015

NEW YORK – Early indications point to a strong holiday retail season for the United States. More>>

DRMA Announces Nominees for 2015 Marketer of the Year Award   2 Sep, 2015

SANTA ANA, Calif. – The DRMA – the alliance for performance-based marketers – and Response...More>>

News Corner August 26, 2015   26 Aug, 2015

News bites from Extreme Reach, Dial800 and more.More>>

TV Analytics Firm Taps DRTV to Market Itself   26 Aug, 2015

PORTSMOUTH, N.H. – It may be the perfect example of a marketing-services company putting its...More>>

Politics to Spur Digital Ad Dollar Boom in 2016   26 Aug, 2015

WILLIAMSBURG, Va. – A new forecast says political digital advertising will break the...More>>

Study: Pay TV Subs a Mix of Good and Bad   26 Aug, 2015

DALLAS – Roughly 25 percent of consumers who subscribe to pay TV made changes to their...More>>

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