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Response Magazine is the leading publication in direct response marketing.

News Corner September 28, 2016   28 Sep, 2016

News bites from Launch DRTV, Argo Marketing Group, and more.More>>

Nielsen’s Total Audience Measurement Coming March 2017   28 Sep, 2016

NEW YORK – Nielsen says it will roll out its total content ratings (TCR) for all of its 210...More>>

ANA: FCC Set-Top Box Plan Could Boost Piracy   28 Sep, 2016

WASHINGTON – The Association of National Advertisers (ANA) says the Federal Communications...More>>

Sinclair Reduces Forecast Due to Weak Political Ad Sales   28 Sep, 2016

HUNT VALLEY, Md. – Weaker-than-expected political advertising sales has caused Sinclair Broadcast...More>>

Facebook, Dentsu Flubs May Trigger Digital Ad Industry Changes    28 Sep, 2016

MENLO PARK, Calif. – Facebook’s confession that it miscalculated how long site visitors watch...More>>

Response Expo Scores Another Knockout: Sugar Ray Leonard to Keynote 2017 Event   28 Sep, 2016

SANTA ANA, Calif. – Sugar Ray Leonard – 1976 Olympic gold medalist and six-time boxing world...More>>

News Corner September 21, 2016   21 Sep, 2016

News bites from Chief Media, National Merchants Association, and more.More>>

Digital Could Overtake TV Ad Spend by End of 2016   21 Sep, 2016

NEW YORK – The ad industry is seeing acceleration in market share from analog to digital media....More>>

OTT Subs Rise 12% Since 2014   21 Sep, 2016

DALLAS – The number of over-the-top (OTT) subscriptions to services like Netflix and Hulu has...More>>

Twitter Debuts New App for OTT TV   21 Sep, 2016

SAN FRANCISCO – Twitter has introduced a new app for live-streaming video on Apple TV, Amazon...More>>

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