Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in

Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.

News Corner April 20, 2016   20 Apr, 2016

News bites from DRMetrix, Sling TV, and more.More>>

NBCU to Use ‘New Currency’ for Upfront Guarantees    20 Apr, 2016

NEW YORK – NBCUniversal reports it will use non-Nielsen data to guarantee audiences for targeted...More>>

Interactive Video Ads More Engaging Than Pre-Roll, Banners   20 Apr, 2016

NEW YORK – A new study says interactive video is more engaging than pre-roll or standard banners.More>>

Viewers Flock to Netflix, but Digital Video Growth Continues to Shrink   20 Apr, 2016

NEW YORK – Consumers continue to flock to Netflix as 126.9 million people are expected to view it...More>>

Email Privacy Act Approved; Microsoft Sues Justice Dept. Over Gag Orders    20 Apr, 2016

WASHINGTON – In a rare bipartisan vote of 28-0, the House Judiciary Committee approved the Email...More>>

White House Supports FCC in Unlocking Set-Top Boxes   20 Apr, 2016

WASHINGTON – The White House is supporting the Federal Communications Commission’s (FCC)...More>>

News Corner April 13, 2016   13 Apr, 2016

News bites from R2C Group, Motivational Fulfillment, and more.More>>

Time Warner Signs Nielsen to Partner with Its Medialab   13 Apr, 2016

NEW YORK – Time Warner has signed Nielsen as a strategic partner for its Medialab, which...More>>

FCC Considers Banning ‘Supercookies’   13 Apr, 2016

WASHINGTON – The Federal Communications Commission (FCC) is considering whether certain types of...More>>

Forecast: Pay TV to See Sharp Declines   13 Apr, 2016

NEW YORK – Pay-TV providers’ gross profit margins – which now average 25 percent – are...More>>

©2016 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals