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Direct Response Marketing

Response Magazine is the leading publication in direct response marketing.


News
News Corner February 15, 2017   15 Feb, 2017

News bites from InterMedia Advertising, eTail West, and more.More>>

News
Media Rating Council Accredits Nielsen’s Digital TV Measurement   15 Feb, 2017

NEW YORK – The Media Rating Council (MRC), the de facto measurement standard in digital...More>>

News
AT&T and Its Workers Still Negotiating   15 Feb, 2017

DALLAS – At press time, AT&T is reporting that it has not reached a settlement with the...More>>

News
Twitter’s Revenue, Audience, and Stock Sagging   15 Feb, 2017

SAN FRANCISCO – Twitter missed analysts’ projections of fourth-quarter earnings and saw a...More>>

News
Ad Review Board: Comcast Broadband Ads Are ‘Problematic’    15 Feb, 2017

NEW YORK – The National Advertising Review Board (NARB), a leading industry watchdog, told...More>>

News
Viacom to Put ‘Full Power’ Behind ‘Flagship’ Networks   15 Feb, 2017

NEW YORK – Viacom has unveiled a plan to put a laser-like focus on six “flagship” networks...More>>

File
Chicago 2017 728x90   14 Feb, 2017

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News
News Corner February 8, 2017   8 Feb, 2017

News bites from a2b Fulfillment, the Association of National Advertisers, and more.More>>

News
Consumers Can Text for Discounts in Pfizer’s Latest Viagra TV Ad    8 Feb, 2017

NEW YORK – Pfizer’s new TV commercial for its erectile dysfunction drug Viagra lets viewers...More>>

News
Report: Cord-Cutters Double Since 2013; Costs are the Culprit   8 Feb, 2017

CAMBRIDGE, Mass. – Forrester Research reports that the number of pay-TV cord cutters has doubled...More>>




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