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Response Magazine is the leading publication in direct response marketing.

News Corner August 24, 2016   24 Aug, 2016

News bites from Mercury Media, PulseTV, and more.More>>

Brite-Strike, TELEBrands Sue Emson Products For Patent Infringement    24 Aug, 2016

BOSTON – Brite-Strike Technologies Inc. and its licensee, TELEBrands Corp. – marketers of the...More>>

Mozilla Supports New Cable Box Rules   24 Aug, 2016

MOUNTAIN VIEW, Calif. – Browser developer Mozilla is supporting the proposed new set-top-box...More>>

Sprint Ads Draw BBB Ad Group’s Attention    24 Aug, 2016

WASHINGTON – The National Advertising Division (NAD), a unit of the Better Business Bureau, has...More>>

T-Mobile in Hot Water Over Slowed Hotspots   24 Aug, 2016

BELLEVUE, Wash. – T-Mobile’s new version of its unlimited data plan, dubbed T-Mobile One, is...More>>

July TV Results Show a Mix of Gains and Losses   24 Aug, 2016

NEW YORK – TV in July was a mixed bag, according to results from various researchers.More>>

News Corner August 17, 2016   17 Aug, 2016

News bites from Michael Alden, Manhattan Media, and more.More>>

TV Remains Vital Ad Strategy for B2C   17 Aug, 2016

TORONTO – TV advertising is still the primary focus of marketing efforts for 22 percent of U.S....More>>

FTC Sues 1-800-Contacts for Curbing Competitors’ Online Ads   17 Aug, 2016

WASHINGTON – The Federal Trade Commission (FTC) says 1-800-Contacts has crossed the line in...More>>

Guthy-Renker Announces Major Changes   17 Aug, 2016

EL SEGUNDO, Calif. – Direct-to-consumer mammoth Guthy-Renker reports it has transformed itself...More>>

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