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Response Magazine is the leading publication in direct response marketing.

News Corner August 26, 2015   26 Aug, 2015

News bites from Extreme Reach, Dial800 and more.More>>

TV Analytics Firm Taps DRTV to Market Itself   26 Aug, 2015

PORTSMOUTH, N.H. – It may be the perfect example of a marketing-services company putting its...More>>

Politics to Spur Digital Ad Dollar Boom in 2016   26 Aug, 2015

WILLIAMSBURG, Va. – A new forecast says political digital advertising will break the...More>>

Study: Pay TV Subs a Mix of Good and Bad   26 Aug, 2015

DALLAS – Roughly 25 percent of consumers who subscribe to pay TV made changes to their...More>>

Media Planners: TV’s Share of Ad Spend Dropping   26 Aug, 2015

NEW YORK – More than half of media planners expect TV’s share of ad spending to fall in the...More>>

Media Stocks Battered During ‘Market Correction’   26 Aug, 2015

NEW YORK – Media company stocks posted huge drops as Wall Street saw a three-day sell-off...More>>

News Corner August 19, 2015   19 Aug, 2015

News bites from InQuest Communications, Quigley-Simpson and more.More>>

Ad Blocking Grows; Advertisers Not Panicking, Yet   19 Aug, 2015

SAN JOSE, Calif. – Ad-blocking technologies continue to thwart display or pre-roll video ads,...More>>

AT&T Sees TV Revenue Moving to Mobile Video   19 Aug, 2015

DALLAS – DirecTV parent AT&T painted a picture of its pay-TV vision for the future – and in a...More>>

FCC Order Would Kill Syndicated, Network Non-Duplication Rules   19 Aug, 2015

WASHINGTON – Last week, Federal Communications Commission (FCC) Chairman Tom Wheeler proposed to...More>>

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