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Response Magazine is the leading publication in direct response marketing.

News Corner July 27, 2016   27 Jul, 2016

News bites from DRMetrix, SciMark, and more.More>>

New DRMA Committees Welcome 40 Industry Leaders   27 Jul, 2016

SANTA ANA, Calif. — As part of the celebration of its 10th anniversary, the DRMA — the alliance...More>>

Time Warner, Viacom, A&E Slash Commercial Time   27 Jul, 2016

NEW YORK – Cable giants Time Warner, Viacom, and A+E Networks cut commercial time in...More>>

Programmatic TV Spending to Rise in 2017; AOL Invests $500M   27 Jul, 2016

SAN FRANCISCO – A new study says 73 percent of media buyers expect to spend up to half of their...More>>

Ad Industry Abuzz About Yahoo-Verizon Deal   27 Jul, 2016

NEW YORK – Verizon Communications’ purchase of Yahoo’s ad assets – including search, video,...More>>

Unilever’s Dollar Shave Club Purchase Could Spawn More Deals   27 Jul, 2016

LONDON – News of Unilever buying Dollar Shave Club last week for a rich $1 billion has spurred...More>>

News Corner July 20, 2016   20 Jul, 2016

News bites from WGN America, DISH Media Sales, and more.More>>

Amazon Experimenting with Personalized Video Ads   20 Jul, 2016

EDINBURGH, Scotland – Online retail mammoth Amazon is experimenting with personalized video ads,...More>>

‘Buy’ Buttons on Social Media Failing the Push Test   20 Jul, 2016

BROOKLYN, N.Y. – Nearly half of U.S. internet users age 18 and older say they wouldn’t shop via...More>>

FTC: Herbalife Deceived Consumers, Fined $200M   20 Jul, 2016

WASHINGTON – Herbalife Ltd. will pay $200 million in fines levied by the Federal Trade Commission...More>>

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