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Response Magazine is the leading publication in direct response marketing.

News Corner October 14, 2015   14 Oct, 2015

News bites from Media Analytics, TabletTV, and more.More>>

Cross-Channel Befuddling Marketers   14 Oct, 2015

CAMBRIDGE, Mass. – Marketers aren’t hitting the mark in cross-channel marketing, says a new...More>>

Report: OTT Market Reaches 90% of Digital Video Viewers   14 Oct, 2015

NEW YORK – The number of streaming over-the-top (OTT) video viewers in the United States may...More>>

Lawmakers Seek Stronger Do-Not-Track Standards   14 Oct, 2015

WASHINGTON – Lawmakers have told the Internet standards group World Wide Web Consortium (W3C)...More>>

NRF: Holiday Growth to Hit 3.7%, but Lots of Variables in Play   14 Oct, 2015

WASHINGTON – The National Retail Federation (NRF) predicts that total holiday sales will increase...More>>

50% of Those Younger Than 32 Won’t Be Viewing Pay TV in 10 Years   14 Oct, 2015

CAMBRIDGE, Mass. – Forrester Research is reporting some eye-opening news about eyes closing to...More>>

News Corner October 7, 2015   7 Oct, 2015

News bites from Newton Media, Autobytel, and more.More>>

Poltrack: Ad Money Flowing Down the Drain   7 Oct, 2015

NEW YORK – CBS research chief David Poltrack told a group gathered at Advertising Week last week...More>>

Verizon Launches go90 App for iOS, Android   7 Oct, 2015

BASKING RIDGE, N.J. – Verizon’s new over-the-top, mobile-first video service for millennials,...More>>

Twitter Expands e-Commerce Efforts   7 Oct, 2015

SAN FRANCISCO – Twitter is on the verge of adding more e-commerce tools. Last year it launched...More>>

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