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Response Magazine is the leading publication in direct response marketing.

News Corner November 25, 2015   25 Nov, 2015

News bites from The Jay Group, Rentrak, and more.More>>

AT&T Looks to End Throttling Case in Appeals Court   25 Nov, 2015

DALLAS – AT&T has filed an appellate brief saying the Federal Trade Commission (FTC) lacks...More>>

Vizio and Vendors Face Lawsuit Over Tracking Viewers   25 Nov, 2015

IRVINE, Calif. – Less than a week after reports surfaced that Vizio tracks TV viewers and shares...More>>

OTT Services to Reach 306 Million by 2020   25 Nov, 2015

DALLAS – Over-the-top (OTT) video platforms will reach 306 million people in 200 countries by...More>>

Comcast’s New Streaming Service Riles Neutrality Advocates    25 Nov, 2015

PHILADELPHIA – Comcast’s new service, called “Stream,” lets Comcast’s broadband-only...More>>

Fantasy Sports Challenges Could Hurt Networks    25 Nov, 2015

NEW YORK – Some analysts believe the legal challenges facing fantasy sports companies operations...More>>

News Corner November 18, 2015   18 Nov, 2015

News bites from Assembly,, and more.More>>

Study: Display Ads Yield 60 Times More Calls Than Click-To-Call   18 Nov, 2015

SEATTLE – Display ads yield 60 times more phone calls than a direct click-to-call ad, says a new...More>>

FCC Gets Silicon Valley Support on Muni-Broadband Networks   18 Nov, 2015

WASHINGTON – The Federal Communications Commission (FCC) is getting support from Silicon Valley...More>>

Study Says ‘Super Users’ More Engaged Than TV-Only or Digital-Only Viewers    18 Nov, 2015

NEW YORK – A new report on TV viewing says streaming is creating additional engagement for...More>>

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