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Guthy-Renker Corp.

Direct Response marketing companies news. Information on Guthy-Renker Corp. product branding and marketing strategies including information on commericals, ads and overall branding strategies.

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Personable, Proactive, Powerful   1 Sep, 2014

“We are clearer now about our responsibility to meet the future than ever before,” says Greg...More>>

Editor’s Note: Renker’s Message Resonates, Whether It’s 2001 or 2014   1 Sep, 2014

When I took over the editorial helm of Response in March 2001, I had a lot more (and darker) hair,...More>>

Renker Headlines ‘Titans of Direct Response’ Event, Sept. 11-12   6 Aug, 2014

STAMFORD, Conn. – The direct, digital and data-driven marketing space welcomes a new event to its...More>>

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Editorial Advisors Forum: DRTV at 25 A Look Back and Ahead   1 Jan, 2011

The close of 2010 officially marked the end of the direct response television business’ first...More>>

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