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Cover Story: Product Power   1 Sep, 2017

“I could list many accomplishments during the past 25 years, but I am most proud of the team I...More>>

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Support Services: DR Partnerships Can Be Fulfilling   1 Aug, 2017

I’ll never forget the first time we made our leap into direct response. More than a decade ago, a...More>>

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Web Exclusive Column: Despite Audience Slippage, TV Still Offers Scale   1 Aug, 2017

For advertisers, the important takeaway from a July Bloomberg Businessweek article (“The Remaking...More>>

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Support Services: Delivering a Great Customer Experience   1 Jun, 2017

Customers are the lifeblood of every business. But most companies spend the majority of their time,...More>>

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Media Zone: OTT Must Prove Reliability to Draw Advertisers   1 May, 2017

Watching TV is easy! I’ve got a huge screen in my den and another in the master bedroom, plus a...More>>

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Support Services: Get Ready to Set Scale   1 Apr, 2017

A few years back, you took that leap of faith. You consulted the experts, you developed that...More>>

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Guest Opinion: Let’s Carefully Consider What We Put in Homes   1 Mar, 2017

If someone asked you where you feel safest, what would you say? In your car? On an airplane? In...More>>

News
Seven for ’17: DR Hall of Fame Inductees Announced   1 Mar, 2017

SANTA ANA, Calif. – Response Magazine and its Advisory Board are proud to announce the inductees...More>>

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Nielsen Sigma   16 Jan, 2017

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Legal Review: You Are What You Edit: No Section 203 Immunity for Affiliate Network   1 Dec, 2016

The U.S. Second Circuit Court of Appeals has denied immunity under Section 203 of the...More>>




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