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Venable LLP

Marketing Agency, Venable LLP, Direct Response Marketing Headlines and News.


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Legal Review: Defending Your Trade Secrets Just Got Easier … and Trickier   1 Jul, 2016

In performance-based marketing, few things are more important — or more difficult — than...More>>

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Direct Response Hall of Fame: Worthy Winners   1 Apr, 2016

True to form, the Response Advisory Board, previous Hall of Fame inductees, and Response’s...More>>

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Legal Review: Check Yourself Before You Wreck Yourself   1 Mar, 2016

Like us, you may have been surprised a few years ago when researchers declared that an apple a day...More>>

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Legal Review: The FTC Goes ‘Native’   1 Jan, 2016

Just before Christmas, the Federal Trade Commission (FTC) released the long-awaited “Enforcement...More>>

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Legal Review: EMV ‘Winter’ Coming for Direct Response Marketers   1 Sep, 2015

“Winter is coming” is the portentous catch phrase of the popular HBO series Game of Thrones....More>>

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Legal Review: FTC’s Bold Face Announcement Takes on Ads’ Fine Print   1 Nov, 2014

Fine-print disclosures are everywhere. From pharmaceutical ads in publications like The New Yorker...More>>

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Legal Review: Personal Liability for Your Company’s Wrongs   1 Sep, 2014

Most of you are probably aware that under the FTC Act, the Federal Trade Commission has the...More>>

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Legal Review: After POM/Coca-Cola Decision, Some Claims Aren’t Worth the Squeeze   1 Jul, 2014

A recent U.S. Supreme Court decision in POM Wonderful v. Coca-Cola has opened a potential new...More>>

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Legal Review: When the Party’s Over, It Pays to Understand Bankruptcy   1 May, 2014

No one wants to talk about bankruptcy, but in a volatile industry like direct response, it’s...More>>

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Legal Review: The Dark Side of the Dune   1 Mar, 2014

Last year, one of my favorite television commercials consisted of a YouTube-style video (complete...More>>




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