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Venable LLP

Marketing Agency, Venable LLP, Direct Response Marketing Headlines and News.


Article
Legal Review: The FTC Goes ‘Native’   1 Jan, 2016

Just before Christmas, the Federal Trade Commission (FTC) released the long-awaited “Enforcement...More>>

Article
Legal Review: EMV ‘Winter’ Coming for Direct Response Marketers   1 Sep, 2015

“Winter is coming” is the portentous catch phrase of the popular HBO series Game of Thrones....More>>

Article
Legal Review: FTC’s Bold Face Announcement Takes on Ads’ Fine Print   1 Nov, 2014

Fine-print disclosures are everywhere. From pharmaceutical ads in publications like The New Yorker...More>>

Article
Legal Review: Personal Liability for Your Company’s Wrongs   1 Sep, 2014

Most of you are probably aware that under the FTC Act, the Federal Trade Commission has the...More>>

Article
Legal Review: After POM/Coca-Cola Decision, Some Claims Aren’t Worth the Squeeze   1 Jul, 2014

A recent U.S. Supreme Court decision in POM Wonderful v. Coca-Cola has opened a potential new...More>>

Article
Legal Review: When the Party’s Over, It Pays to Understand Bankruptcy   1 May, 2014

No one wants to talk about bankruptcy, but in a volatile industry like direct response, it’s...More>>

Article
Legal Review: The Dark Side of the Dune   1 Mar, 2014

Last year, one of my favorite television commercials consisted of a YouTube-style video (complete...More>>

Article
Legal Review: Bad Diet Ads - The Fat That the FTC Wants Media to Trim   1 Jan, 2014

It should come as no surprise to marketers that the Federal Trade Commission (FTC) has a soft spot...More>>

Article
Legal Review: Advertisers Go Native; FTC and NAD Pay Attention   1 Nov, 2013

There is no doubt that “native advertising” is the hottest trend for large brands advertising...More>>

Article
Legal Review: Getting Back to the Basics   1 May, 2013

If you’ve ever seen professional athletes train, you know they stick to the fundamentals —...More>>




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